CosmeticBusiness is a unique source of new cosmetic product ideas, pooling the entire network to efficiently conceptualise and implement them. As the only international trade fair, it exclusively brings together cosmetics companies with all suppliers involved in the development, production, packaging and marketing of the entire cosmetics product portfolio every year in Germany, the largest cosmetics market in Europe. It is an indispensable mood and trend barometer for decision-makers in the industry.
Session title: Euromonitor International´s Global Consumer Trends
Session description: Every year, Euromonitor releases the Global Consumer Trends, a white paper preparing industries for the main consumer behaviours and preferences to look for in the near future. In this presentation, we zoom into three trends that are specifically relevant to beauty consumers. Alongside them, we look at recent results from Euromonitor's Consumer and Industry surveys and explore case studies that illustrate how to work with these trends successfully.
Date and time of the EMI session: 05 June 2024, 11:30-12:00 CET
Name and title of speaker involved: Ana Tique, Senior Research Analyst