Metaverse, or the highly interactive three-dimensional virtual world, has emerged as a hype of 2021-2022. As the metaverse explodes to a multi-trillion-dollar-worth opportunity in the next 5 to 10 years, early comers will be the ones to reap the benefits. This podcast presents the top ways to benefit from this transformation.
As we adapt to an increasingly digitally reliant world, this episode explores how digital innovations, shifts in target demographics, and lifestyle changes caused by the COVID-19 pandemic, are drawing fashion players to this space and highlights the challenges and opportunities facing fashion players trying to capitalise on the expansion of the metaverse and digital fashion.
After a year of working from home as a result of the 2020 pandemic, Hybrid working came into full play by the end of Q4 2021 in the UK, with the return of people to offices on a flexible basis. This episode is part of a series we have recently started, that explores how hybrid working has impacted several industries in Western Europe. This, the first episode in the series, focuses on its impact on fashion. Today, we will focus on how retailers are responding to this recent change in working patterns, in terms of product assortment and distribution, including a shift to buying clothes online.
In this podcast, we take a fresh look at the Experience More megatrend, where real life experiences were put on hold during lockdown, driving consumers online for socialising, shopping and entertainment. Consumers continue to seek enhanced products, using tech like AI or AR for greater personalisation and immersion. The pandemic shone a light on inequalities as seen by Black Lives Matter and the climate emergency, where now consumers expect brands to walk the walk when it comes to their values.
Digitalisation has been a trend for fashion companies in Eastern Europe for the past few years, but the COVID-19 pandemic has forced further developments in the trend. E-commerce has been the primary way for consumers to buy clothing and footwear…
The aftermath of COVID-19 has been characterised by stark tensions and contradictions. These range from social empathy and a sense of community to a “me first” attitude of self-interest; from risk aversion to compulsive behaviour; from cautious…