Editor's Choice
Empowering Women’s Health: Focus on Ethics and Efficacy
Irina Barbalova
The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.
Wellness is a Lifestyle: How to Meet Consumer Demands
Euromonitor International
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
Local Insights: Breakfast in Kenya
Lois Berman
Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.
Sweets and Snacks Expo 2022: Trend Round Up
Anne Scott Livingston
Anne Scott Livingston, Research Analyst at Euromonitor International, discusses key trends observed at the 2022 Sweets and Snacks Expo.
The Hometainment Trend in Snacks in Europe in a Post-COVID World
Margaux Laine
In this video, Industry experts Margaux Laine, Natalia Theofilopoulou, Aleksandras Bacevicius and Roland Szaki discuss how the pandemic has permanently changed the way consumers spend their time and money. Consumers are set to spend more time at home in comparison to post-COVID, impacting impulse purchase and physical shopping now threatened by the rise of pre-planned impulse and e-commerce sales. In the last 2 years, snacks players have developed solutions to address the increasing need for comforting and entertainment at home, and as such, answering the hometainment trend.
The Polarisation of Snack Prices in Post-COVID Europe
Simona Bernatonyte
COVID-19 has brought financial uncertainty to virtually all national economies, prompting consumers to adopt thriftier expenditure habits. Conversely, those working from home or choosing to stay at home rather than go out for entertainment are also in a position to save money, leading to a search for more premium, entertaining product offers. Such different experiences arising from the pandemic have led to a clear trend towards polarisation in retail prices for snacks.