Health and Wellness

Understand the latest market trends and future growth opportuniti...

Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.

 
Strategy Briefing

A Clean Evolution: Redefining Value and Priorities in Disposable Wet Wipes

Sep 2023

The disposable wet wipes space is undergoing a clean evolution, as approaches to cleaning evolve against the backdrop of inflation, urbanisation and pandemic-led wellness reinforcement. This report examines the growth dynamics and competitive…

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Strategy Briefing

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

May 2023

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

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Strategy Briefing

Back from the Boom: E-Commerce Opportunities Amid Uncertainty

Jun 2023

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

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Strategy Briefing

Blurring Wellness Concepts

Jul 2023

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…

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Strategy Briefing

Children’s Food: A Playground of Opportunity

Oct 2022

Baby food players face challenges ahead given the unfavourable sociodemographic conditions, which will result in reduced volume sales growth opportunities. Therefore, premiumisation strategies will be paramount, driven by greater focus on innovation,…

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Strategy Briefing

Choosing Substitutes: The Rising Tide of Non-animal Proteins

Mar 2021

Plant-based eating and alternative proteins are dynamic, disruptive forces in the food and nutrition market, gaining in popularity as consumer motivations regarding consumption of these foods grow. The global Coronavirus pandemic provided a boost and…

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Strategy Briefing

Clean Label: From Health to Transparency

Mar 2021

Clean label has become more pertinent in recent years and claim visibility has become more essential with the rise of e-commerce. The definition of clean products is also nudging past the limits of health and nutrition to cover a more holistic…

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Strategy Briefing

Competitor Strategies in Health and Nutrition

Mar 2021

With health top of mind, consumers are interested in health and wellness (HW) products more than ever amid the coronavirus (COVID-19) pandemic. Packaged food, soft and hot drinks players enjoy sales increase among HW variants which continue to…

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Strategy Briefing

Competitor Strategies in Health and Wellness Packaged Food

Mar 2022

Competition in the health and wellness market is more intense than ever, as the COVID-19 pandemic has increased e-commerce use and thus the availability of smaller brands. Meanwhile, economic uncertainty has strengthened demand for private label,…

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Strategy Briefing

Competitor Strategies in Product Claims and Positioning

Oct 2020

The Coronavirus pandemic has accelerated online sales and increased the relevance of e-commerce as a research and purchase channel. Healthy product positionings, clean formulas and sustainable sourcing/ packaging schemes are among the key strategies…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Cooking Ingredients and Meals: Half-Year Update H1 2022

Jul 2022

This half-year review of Euromonitor International’s Cooking Ingredients and Meals data provides analysis of the biannual update to Euromonitor’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into the most…

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Strategy Briefing

Disruption in Sugar and Sweeteners: Consumer Priorities Triggering Change

Mar 2021

While sugar legislation has played a part in reshaping the sugar and sweeteners market, consumer demands are just as important, and look set to transform this industry. This report examines current consumer attitudes towards sugar and sweeteners, as…

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Strategy Briefing

Eating and Drinking in The Anxiety Economy

Dec 2022

The modern consumer confronts a world that is highly stressful. With few signs that this will change anytime soon, responding to consumer stress levels is of the utmost priority to functional products throughout the food and beverage space. This…

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Strategy Briefing

Environmental Sustainability Regulation: A Cross-Industry View

Apr 2022

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

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Strategy Briefing

Evolution of Health Claims in Food & Beverages

Jul 2022

Consumers are increasingly shifting to online shopping, and they are very interested in nutritional information. As a result, it has become vital for brand owners to position their products in the most effective way on digital platforms. In this…

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Strategy Briefing

Facing Plant-Based Challenges: Health, Price and Taste

May 2023

A host of challenges to the plant-based alternatives market have seen sales stalling or slowing across some markets, and major producers are reframing their expectations – or exiting altogether. With price, health credentials and taste in the frame,…

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Strategy Briefing

Food and Nutrition: Beyond the Pandemic

Dec 2021

The COVID-19 pandemic has brought permanent changes and new opportunities to global packaged food markets. As many working hours will stay in the home, so will many eating and food shopping occasions. The ubiquitous e-commerce channel will lead to…

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Strategy Briefing

Food for Body and Mind

Nov 2021

Consumers increasingly seek functional benefits beyond the nutritional component of food. This report focuses on opportunities in the mental wellbeing space, a topic of growing importance in a world beyond the pandemic. It analyses consumer health…

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Strategy Briefing

From Sustainability to Purpose: Realigning Corporate Priorities in Food and Nutrition

Nov 2020

There are few aspects of how we shop and eat that have not been impacted in some way by the COVID-19 pandemic. The same is true for corporate sustainability efforts in the food industry. With efforts set to accelerate in the long-term, understanding…

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