Personalisation has evolved from being a nice-to-have to a necessity across industries. Beauty brands in particular are leading the way with AI technology and product curation, while consumer health brands are focusing on building effective, tailored customer interactions.
As consumers seek a return to normal in 2022, acceptance, self-care and inclusion are at the forefront of consumers’ mindsets. In this webinar we examine how the self-love trend is manifesting itself in different markets around the world through the lens of consumer health products.