Editor's Choice
Empowering Women’s Health: Focus on Ethics and Efficacy
Irina Barbalova
The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.
Wellness is a Lifestyle: How to Meet Consumer Demands
Euromonitor International
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
競合他社に対する自社ボタニカル製品のポートフォリオ評価
Euromonitor International
ユーロモニター・インターナショナルが提供するオンラインSKU追跡ツール「Via」は、SKUデータを活用することで、例えば「ボタニカル（植物由来）」といった特徴を持つ商品の品揃えと、それらが全ヘアケア商品に占める割合を把握できるだけでなく、商品特徴ごとの市場規模を推計することもできます。
Optimising Pricing Strategy Using Via
Kayla Villena
In this video, Juan Hacelas, Via Integration Advisor and Kayla Villena, Consultant - Beauty and Fashion walk you through how use e-commerce data to help you with your pricing strategy. Using the example of skin care, Juan and Kayla talk about the…
Vegan Certification in Beauty and Personal Care
David Ingemar Hedin
Vegan certification is of growing importance in Beauty and Personal care, and is one of the 150+ claims and positionings that are analyzed across 11 industries in the Passport system Product Claims and Positioning. The chart below shows the trend of…
Measuring the Share of Benefit Spaces in Skin Care
Euromonitor International
Across skincare, there are a number of benefits and product claims used to market products and attract consumers. Using Euromonitor's Via and Passport systems, we can map out product claims for competing anti-ager brands and estimate the value of…