The third in a series that explores how hybrid working has impacted several industries across Western Europe. In this episode we turn our attention to what it means for industries like consumer electronics and appliances, home improvement & gardening, toys & video games, and hygiene. Euromonitor’s Alexandre Loeur is joined by Veronika Kandusova, Per Brandberg and Miles Agbanrin. They discuss how the music and sports industry turned to gaming to engage with consumers, how people transformed their homes into workspaces, gyms or entertainment hubs and assess if these changes are here to stay.
Consumers are approaching a return to pre-pandemic life in different ways based on their comfort levels. Certain consumers are eager, whilst others are hesitant, to resume their normal activities, creating The Socialisation Paradox. This impacts a range of industries, from travel, food service, alcoholic drinks and home. Some consumers will continue to invest in making their home a sanctuary, while others will seek hedonistic endeavors. For some, foreign travel is an exciting prospect, while anxiety of others continues to buoy domestic tourism.
Hygiene has become a buzzword since the beginning of the pandemic, with simple measures like wearing a mask, maintaining social distancing, and washing hands considered the best ways to prevent the spread of the virus. Given the threat of infection, hygiene beyond personal care has become relevant to consumers as they spend more and more time at home. This has led to domestic hygiene becoming an important part of our daily lifestyles. However, since 2020, given the evolving nature of the situation across countries, it is a good idea to reassess what domestic hygiene means today. In this podcast we speak with our Senior Analyst Anjali Jain for this understanding.
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Southeast Asia is a fast-growing region, with its population set to exceed 700 million in less than 10 years. Urbanisation and female involvement in the household in the region is leading to the purchases of consumer appliances such as automatic and…