HW Hot Drinks

While total retail volume of hot drinks overall declined in Argentina over the course of 2022, volume sales increased in the vast majority of health and wellness hot drinks categories and this can be regarded as a clear sign of the strong shift…

The COVID-19 pandemic renewed consumers’ interest in health and wellness, and brought health issues to the fore. In 2022, many consumers were still concerned with infection and their ability to recover from the virus, and sought to improve their…

Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…

Natural claims and consumer demand for authenticity drove sales of health and wellness hot drinks in Belgium during 2022. Indeed, despite the fact that inflation badly impacted the category, and both on-the-go consumption and on-trade sales were only…

Health and wellness claims within hot drinks in Brazil remained a source of healthy options at the end of the review period. In October 2022, Brazil’s new label legislation on packaged foods was put into practice, updating the previous regulations…

Since the drastic increase of at-home consumption of hot drinks in response to the pandemic and the ensuing lockdowns, demand for hot drinks appeared to have somewhat normalised in 2022. Local consumers are enjoying hot drinks, usually in the form of…

Eating well and healthily is not a simple task in Chile, as many packaged products with positive health-related attributes are usually far more expansive than standard, traditional products. At times, this has made it harder for products with healthy…

In 2022, there was a noticeable increase in consumer interest in fortified/functional hot drinks, due to the significant health and wellness benefits they offer. These hot drinks provide a convenient way for individuals to incorporate beneficial…

Fruit/herbal tea is often fortified/functional and is growing in popularity in the country due to its positive impact on mental and physical health. This tea is marketed as helping to overcome anxiety and stress thanks to its properties that help…

Finns are clearly migrating towards fruit/herbal tea, green tea and other tea, which are snatching sales away from black tea. This movement is being powered by the health and wellness trend, as well as Finns’ keenness to experiment with new products…

After having been one of the star performers in the French hot drinks market over 2020-2021, fruit/herbal tea saw retail volume sales decline sharply in 2022. This was partly due to steep price hikes and the erosion of purchasing power amidst a…

The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…

The experiences of the COVID-19 crisis led consumers to feel that products such as hot drinks should not only satisfy thirst and need, but also provide elements to boost the functioning of their immune systems and help with their health. This has…

The pandemic resulted in heightened health and wellness awareness among local consumers, which has led to them reducing their intake of certain ingredients detrimental to their health, such as sugar, fat and salt. This trend continued to drive demand…

The Indian Government is confronting the grave danger that malnourishment poses to the population. In 2018, it launched POSHAN (Prime Minister’s Overarching Scheme for Holistic Nutrition) Abhiyaan to address the issue. The target demographics for the…

Public education campaigns and information obtained from social media are making people in Indonesia – particularly middle- and higher-income consumers – more aware of the many health risks associated with being overweight or obese. Despite this,…

Despite Ireland remaining loyal to its tea-drinking heritage, exemplified by positive performances for Barry’s Tea and Lyons in recent years, local consumers are following health and wellness trends and shifting towards fruit/herbal tea, as the…

The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. Indeed, trends such as the increased focus on preventive health, which developed in 2020, remained quite relevant in 2022, with this being…

With the prolonged impact of the pandemic, health continues to be top-of-mind for many Japanese consumers. More people are turning towards beverages that offer fortification or functionality, as these are increasingly seen as options that can help to…

By 2022, the additional attention that health and wellness hot drinks had attracted at the peak of the COVID-19 pandemic was beginning to fade as local consumers were returning to their pre-pandemic lifestyles, spending habits and daily routines. In…