HW Soft Drinks

Due to the postponement of the third phase of the sugar tax in Thailand, which was postponed from 1 October 2022 to take effect on 31 March 2023, carbonated beverage players have had to act quickly to launch innovative products in response. Most…

Functionality has been the defining trend within soft drinks in 2022, with products being fortified with ingredients such as vitamins and zinc. Post-pandemic trends have led consumers to look for improved nutrition to support their immune system and…

The momentum regarding the general health and wellness trend preceded even COVID-19, as local consumers searched for ways to prioritise their wellbeing through soft drinks. As the pandemic substantially impacted the lives of consumers, interest in…

2022 saw health and wellness soft drinks outperform the overall soft drinks industry in Switzerland as consumer awareness of the health benefits of consuming health and wellness products generally continued to increase. Numerous categories of health…

2022 was an interesting year for the health and wellness soft drinks industry in Norway as demand patterns continued to be shaped by two countervailing trends. The first of these was the positive impact of domestic tax policy, specifically the…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…

Since the pandemic, local consumers have become extremely aware of the importance of health and wellness. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, 71% of Hong Kong respondents stated that they…

The consumer base in Turkey increased in 2022, as the country saw substantial immigration, and also a strong influx of tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…

The United Arab Emirates has been following a policy of economic diversification, and has continued to build the country as a tourism, retail, and lifestyle destination, which has contributed to the growth of health and wellness soft drinks. The…

The transition to low sugar and no sugar products began a few years ago, although the pandemic accelerated the trend. The pandemic brought significant changes in the way consumers approached their health and wellness which led to a sudden and…

There has been a general increase in awareness of health and wellness amongst Taiwanese consumers since the COVID-19 crisis, which is having a direct impact on consumers’ decision-making when they are purchasing soft drinks. Local consumer demand for…

The shift from traditional or sugary alternatives, such as Coca-Cola and Pepsi, to low/no sugar variants, like Coca-Cola Zero Sugar, Coca-Cola Light, and Pepsi Max, is not a new trend, but it is the longest standing health trend in soft drinks. This…

Sugar intake remains one of the primary concerns for consumers in Spain, which supported demand for low sugar, no sugar and no added sugar claims within soft drinks in 2022. A major contribution comes from no sugar cola carbonates. While lower-income…

During the pandemic, South Korean consumers became more conscious of the need for healthy hydration and the reduction of sugar consumption. This led to dynamic growth for natural bottled water and “water-like” natural RTD tea. Although decline was…

With the continued development of the health and wellness industry in South Africa, children are being increasingly targeted as a significant consumer group for healthier soft drinks. Much of this is being driven by local parents, who are becoming…

Amid upcoming tightened regulations on the advertising of high sugar drinks and ongoing inflationary pressures, soft drinks are expected to downsize in terms of pack sizes to better accommodate impulse consumption occasions. Commencing on 30 December…

The Saudi government aims to promote physical and social wellbeing and a healthy lifestyle through its Quality of Life programme, which is one of its Vision 2030 initiatives. It pays great attention to sports, as partaking in sports activities has…

As the number of obese and overweight people in Poland has been increasing, NGOs and the Ministry of Health promote increasing physical activity and reducing calorie consumption, especially underlining reducing the consumption of sugary drinks. The…

While low sugar content was the major health and wellness consideration amongst consumers over the review period, COVID-19 has brought functional health and wellness benefits to the forefront of consumer decision making. This has positively impacted…