Inflation and rising energy costs are key driving forces behind product innovation in Home Care, enabling more efficient energy consumption, particularly in Laundry Care and Dishwashing. This also works as a more sustainable alternative for a growing base of environmentally conscious consumers globally. In addition, growing consumer awareness of self-care and wellness is being addressed through focus on features such as scent in new product launches, especially in Air Care.
In this article, Euromonitor International explores two of the most influential industry trends based on its latest research findings and how they are impacting home care expenditure and consumer purchasing behaviour in 2024.
In the ever-evolving landscape of societal consciousness, sustainable living has become a focal point for industry leaders. Recognised as a thriving topic, the sustainable home is emerging as a crucial element in addressing resource scarcity and mitigating the negative impacts of resource scarcity and climate change on consumers’ quality of life. This article explores the imperative of sustainable homes, the challenges they face, and the opportunities they present in the context of a rapidly changing world.
The home care industry in Latin America is currently navigating a complex landscape characterised by inflationary pressures, which have adversely affected sales across various categories, both in terms of volume and value. Given this situation, what strategies should be employed to navigate this landscape, and what key insights can be gleaned from this context?
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In 2022, Southeast Asia accounted for 19% of home care sales in Asia Pacific, second only to China. It is a dynamic region, which offers immense growth potential. Southeast Asia is home to high growth economies such as Indonesia, Philippines and Vietnam which, as per Euromonitor International’s data, are expected to grow faster than China over the forecast period.
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Euromonitor International forecasts that Latin America will be the region with the highest rate of inflation in 2022 at 15.1%. Consumers are generally expected to exhibit increasingly price-sensitive behaviour when shopping for home care products. They are expected to purchase in bulk and look for promotions and discounts more frequently.
Household Summit - seminário de Tecnologia e Inovação em Produtos de Limpeza e Afins será realizado, nos dias14 e 15 de setembro de 2022, com o objetivo de impulsionar a inovação no setor de produtos de limpeza.