The trend of anthropomorphising one’s pet has evolved significantly over the years. From addressing basic welfare to now creating opportunities for them to thrive, pet humanisation is becoming increasingly sophisticated. This is spilling into the pet health and wellness space where consumers are not only aware of their pets’ core physical needs but also their emotional and mental wellbeing.
Latin America is emerging as one of the most dynamic regions for the pet care industry worldwide. While the region's average expenditure still trails behind advanced markets, its steady growth is notable, highlighting the increasing relevance of pets in Latin American families.
Taking care of a pet is going beyond nutrition and calorific intake. A more holistic approach is being applied in managing a pet’s health with attention being paid to longevity and quality of life. Beyond pet food, it is pet dietary supplements that are enabling pet owners not just to manage health issues but to enhance their pet’s overall health and wellbeing.
Despite growth and innovation across pet care, global supply chains continue to grapple with instability. Faced by climate change, labour shortages, political tensions, and more, key players across pet care are seen expanding domestic manufacturing capabilities. Expansion efforts however, fuel competitive landscapes, with industry giants scooping up facilities previously key to private label production. Consequently, private label manufacturers will face challenges meeting demand.
The human-pet bond has been evolving over the years. From simply being viewed as guard animals to now being considered as family members, companion pets have come a long way in their relationship with humans. The pandemic further improved this bond. While pets helped in combating loneliness and isolation, pet owners started paying more attention to the health, wellness and wellbeing of their furry, feathery or even scaly companions.
Join us in January 2024 for three days of networking with other executives and inspiring speeches from top industry players and experts.
Consumers and industry players in Asia Pacific, Latin America, Middle East and Africa and Western Europe are being faced with high inflation rates – dramatically so in countries like Argentina and Turkey. However, nothing seems to be able to stop the premiumisation and pet humanisation trends in the pet care industry.
Pet care is a fast-growing industry. Its resilience to challenging environments lends to its appeal. It is thus becoming increasingly imperative for players to look beyond traditional avenues and explore new growth areas be it through emerging economies, product portfolio or retail strategy.
This article examines Euromonitor International's latest data, to give an understanding of the growth areas in the pet care market. Humanisation in pet care drives the demand for healthy, human-grade, premium pet foods and products. Post-pandemic, consumers are seeking convenience through a blend of e-commerce and offline channels, adopting new habits in their shopping behaviour. Sustainable ingredients and packaging become important features in pet care due to increasing concerns about climate change.