Sports Trends to Watch in 2024
Justas Gedvilas
The professional sports industry will continue to face widescale disruption in 2024. Sports properties will be busy trying to retain existing and to capture new audiences by enriching their entertainment offer. Progress in AI will give an edge to those that manage to adopt AI-driven solutions in their everyday activities.
US Major Leagues and European Football Reign Supreme in Euromonitor's Sports Indices 2023
Egle Tekutyte
According to Euromonitor International’s Global League and Club Indices 2023, five major US leagues and five European football leagues dominate league rankings, with the National Football League (NFL) consistently holding its status as the most commercially attractive league globally. In the club ranking football clubs from the five major European football leagues claim all top 10 spots with Manchester United retaining the top position.
Commercial Stakes High As The New NFL Season Kicks Off
Davide Calzoni
Enthusiasm is high among US fans as the new National Football League (NFL) season kicked off in September. While teams will compete for success on the field, off it both teams and brands are contending for the right commercial partnership. Even though the NFL boasts the highest sponsorship value among the top US leagues in 2023, much of it remains untapped and pressure is building up for the league to reform its commercial strategy so as to maximize revenue streams.
How Physio Brands Can Score Big from Women’s Football
Dorothy Calba
In an exclusive commentary for Gulf Physio, Senior Research Analyst, Dorothy Calba, shares her insights on the role the expansion of women’s football and women’s sports more broadly can play in the physio and sports equipment space.
Why Brands are Seeing Value in Women's Football Sponsorship
Dorothy Calba
With the 2023 FIFA Women's World Cup kicking off on 20 July, there is a lot of buzz about the current and future advancements in women’s football. Attendance and fan engagement continue to increase, and sponsors are taking notice of the opportunities this provides them.
Three Key Trends from Euromonitor’s Latest Sports Sponsorship Data
Euromonitor International
Euromonitor’s latest professional sports research illustrates that even in a world where content and media saturation conflicts with shrinking attention spans, sports remain a platform where brands can connect with consumers in an authentic and powerful way.
Super Bowl LVII: What Do Social Media Numbers Tell Us?
Justas Gedvilas
Euromonitor International is taking a deeper look at the two Super Bowl LVII contestants, Kansas City Chiefs and Philadelphia Eagles, in terms of social media strategies, fanbase size and the platforms driving fanbase growth to understand the attention generated around the two franchises online and what this means within the broader league context.
Sports Trends to Watch in 2023
Euromonitor International
The professional sports industry will see the continuation and evolution of opposing forces following a year in which disruption, a sometimes-overused term is finally living up to its billing. The rise of novelty formats, the shifting goalposts of commercial partnerships, and the emergence of deeper immersion within virtual and augmented reality environments for fans will permeate throughout the industry in 2023.
Top Three Traits of a Successful Sports City
Fransua Vytautas Razvadauskas
Cities are increasingly leveraging sports to demonstrate socioeconomic power on the world stage. Yet becoming a global powerhouse for professional sports is easier said than done. It requires an all-encompassing approach which considers structural, cultural and socioeconomic aspects such as ample investment in infrastructure, a robust domestic sports environment and a sizeable population.