Since the pandemic, China's vitamins and dietary supplements market has experienced robust growth, and sales through digital channels have been expanding continuously. The market size of consumer health products in China was USD57.1 billion in 2023, with an e-commerce penetration rate of 42%. In this evolving market, Douyin, as China's most popular short-video platform, has quickly risen to become a popular platform for purchasing health products.
Monitoring and understanding NPD trends in consumer health can help fmcg companies identify opportunities and inform strategic decisions to stay ahead of the curve.
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
The consumer health industry is expected to finish 2023 in an improved position compared to the inflation-influenced doldrums of 2022, though industry gains in 2023 look to be muted and inconsistent across geographies and categories.
Whitening supplements have always been popular in Southeast Asia. Crystal Tomato, Dr Ora, and Heliocare are local and international brands capitalising on the ever-increasing demand for beauty-related dietary supplements.
Mental health has emerged as a key consumer demand in the years since COVID-19. This briefing will examine survey data to understand how consumers are managing stress, where they go for support, and what other health issues they suffer from. It will also review the emerging marketplace for multi-benefit mental health products by using Euromonitor’s Via e-commerce database to examine innovating product approaches and contemplate the direction that the market will go in the coming years.
The 2-day Vitafoods Europe Conference will offer a programme focused on tackling current challenges and identifying immediate opportunities for the nutraceutical industry.
Hand sanitisers play a crucial role in fulfilling the basic right to cleanliness globally, which is essential to preventing spread of infectious diseases and illness, spending less on healthcare, and avoiding the interruption of daily lifestyle routines.
SupplySide West and Food ingredients North America is the premier gathering of health & nutrition professionals bringing together buyers and suppliers from throughout the industry.