In 2024, global sales of apparel and footwear are set to experience moderate growth of approximately 2% in constant terms, and expected to recover to pre-pandemic levels by late 2025/early 2026. The impact of inflation remains persistent and will translate into cautious discretionary spending levels.
The African clothing and footwear industry, estimated at over USD30 billion is dynamic, presenting abundant opportunities for stakeholders. Moreover, it stands to gain significantly from the evolving socioeconomic landscape of the continent, primarily propelled by a substantial demographic of young, stylish, and aspirational consumers.
As COP28 recently concluded in Dubai, with promising commitments from fashion players, it is undeniable that there has been an acceleration in the pace towards positive change across the industry since the pandemic, with a growing number of market players improving their efforts in terms of diversity and inclusion, while taking measures to address their negative environmental footprint.
Mixed performance across fashion categories in 2023 makes us wonder what to expect for the industry in 2024. In this article, we'll explore what trends would drive sales in 2024 and which categories will benefit or be impacted by those.
Male consumers in Hong Kong are becoming increasingly fashion-conscious and seek diverse options to express their personal style, thereby driving the future growth of menswear. With greater time spent at home and more casual dress codes, male consumers are prioritising comfort and fit for apparel items.
As the pandemic and the war in Ukraine have placed intense stress on global supply chains, purely efficiency-based models have shown their limits in the fashion industry. Since then, luxury and fashion players have pivoted their business models to build their resilience for tomorrow, and beat the impact of inflation, while they also need to anticipate regulatory shifts in terms of sustainability to plan for the future.
As the global economy faces slower growth and high inflation, the challenges and uncertainties facing both luxury consumers and key players are escalating. The extraordinary global disruptions over the last few years have led to the rise of a new economic reality that is shaping the consumption of luxury goods and business outcomes today, but is similarly setting the benchmark of what we should expect for the short-term outlook.
Sportswear outperformed apparel and footwear over 2017-2022. However, not all brands capitalised on this favourable trend. On the bright side is lululemon, the brand that keeps surprising with strong growth even in markets where others struggle. What makes the difference to compete - and win - in the competitive sportswear industry?
As Global Fashion Agenda’s (GFA) Global Fashion Summit is about to take place in Copenhagen on 27-28 June, Euromonitor International looks at today’s key market pressures that are driving positive change in the fashion industry and, in particular, discusses the next generation of sustainable man-made fibres and how they hold the potential to change the way fashion is produced, marketed, and consumed.