For more than 50 years the name ITB has stood worldwide for industry knowledge 365 days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format. Every year in March the world of international tourism gathers at the largest travel trade show, ITB Berlin.
Session title: Luxury Travel takes the lead – driving transformation from a position of strength
Session description: Post-pandemic Luxury Travel demand is reaching record highs. Growth rates, price points, occupancies – across its various segments Luxury Travel is outperforming the market.
The success track is forecasted to continue going forward, but at the same time consumer mindset, preferences and behaviour are changing at a rapid pace. Now’s the time to drive transformation, understand future trends, invest into new technologies, make bold moves and build futureproof business models.
The future of Luxury Travel is sustainable, digital, data-driven, individual, human. Luxury Travel players have often been pioneers in driving the industry’s transformation and are fortunately in a position of strength. Across this year’s ITB Hospitality Track you will hear profound fact-bases pointing out where the industry is heading, where change is happening and transformation needed. And you will be able to listen to experts and leading brands and their executives sharing their visions, strategies and actions.
During this session you will hear from Euromonitor’s latest research on where consumers in the Luxury Space are moving and the call for action derived from this.
Join us for a fact-packed and inspiring opening session with high-caliber speakers and panelists.
Date and time of the EMI session: 07 March 2024, 10:30 - 11:30 CET
Name and title of speaker involved: Caroline Bremner, Senior Head of Travel Research
Register HERE.
