Play Now
Maria Mascaraque Industry Manager
london
English, Spanish, Castilian
As a passionate advocate for the foods industry, I stay attuned to emerging trends, with a special interest in the health space. I engage in thought leadership and foster deep conversations, empowering clients with insight to navigate and thrive in an ever-evolving landscape.
About Maria
María is Industry Manager for dairy products and alternatives and cooking ingredients and meals. She provides global expertise and forward-thinking insights, identifying latest product developments and key market trends within these industries. She has a particular interest in health and wellness trends and plant-based dairy alternatives.
María drives the content and quality of Euromonitor’s global industry research for dairy products and alternatives and cooking ingredients and meals. She advises clients across these industries around category dynamics and innovation, and is part of Euromonitor's Passport Plus programme. Maria has previously worked in academia as a researcher within the Nutrition Division of the Complutense University, Spain (2012-2015).
Recently Published Work
Women’s Health: Achieving Optimal Wellness Through Nutrition
Maria Mascaraque
The growing focus on women's health, driven by personalised care and self-care trends, offers significant business opportunities. Breaking taboos around topics such as menstrual care and menopausal health is boosting consumer demand.
Five Key Trends Shaping Dairy Products and Alternatives
Maria Mascaraque
The dairy products and alternatives industry is set to deliver strong value growth globally in 2022 of 7.5%, to reach retail value sales of USD642 billon. On the flip side, volumes are estimated to be down by -0.6%. This reflects how inflationary pressures are heavily impacting dairy prices as farmers face increased cost for the production of dairy, including fertilisers, feed and fuel.
Meal Kits: Convergence of Experience and Convenience
Maria Mascaraque
Hybrid lifestyles mean consumers are spending more time at home, and the cost-of-living crisis is putting pressure on disposable incomes. These trends bring opportunities to meal kits, as they are premium offerings in a retail context but are more affordable than traditional foodservice options, thus making them an attractive choice for consumers in a post-pandemic world.