Latest Content
Three Ways To Get Your Business Into the Metaverse
Jana Rude
Metaverse, or the highly interactive three-dimensional virtual world, has emerged as a hype of 2021-2022. As the metaverse explodes to a multi-trillion-dollar-worth opportunity in the next 5 to 10 years, early comers will be the ones to reap the benefits. This podcast presents the top ways to benefit from this transformation.
Behind the Data: The Analysts Behind the Data
Euromonitor International
Research Analyst isn’t exactly a major at university, so how do you become one? Alixa Sharkey shares what it means to study an industry and how to spot meaningful trends amidst a mountain of data. Of course no conversation about market research would…
Behind the Data: Running a Market Research Company
Euromonitor International
You understand what market research is, but how do you run a market research company? Tim Kitchin, Euromonitor’s CEO, sits down to discuss how market research has evolved. From currents trends to predictions about the future, Tim brings insight from…
Behind the Data: Strategic vs. Tactical Research
Euromonitor International
We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwick and Lee Linthicum help us understand…
Behind the Data: Building a Survey
Euromonitor International
When you think of market research, you probably think of surveys. But how do you go about building one? We sit down with Survey Manager Lisa Holmes to ask questions about asking questions. Lisa breaks down survey methodology, offers tips on how to…
Behind the Data: What is Market Research?
Euromonitor International
What do James Bond and dogs with blurry vision have to do with market research? In Episode 1 of Behind the Data, Euromonitor International's Vice President of Consulting Mike Jozwick answers these questions and helps navigate the world of market…