Latest Content
8 Types of Consumers for Targeted Marketing
Euromonitor International
You can’t rely on basic demographics alone to accurately target shoppers. Get eight types of consumers, so you can tailor campaigns based on personal traits and values. The goal: equip you with practical insights to reach the right audience.
B2B Decision Making: Don’t Underestimate the Value of Market Research
Andrew Silk
You wouldn’t expect a pilot about to embark on a transatlantic flight to fail to run through his pre-take off checks and review the weather forecast for the journey. So why would a business fail to engage in market research before setting out on a particular strategy, product launch or important decision?
Building a Sustainable Strategy: A Guide for Business Leaders
Euromonitor International
Businesses are under pressure to consider their impact on people and the planet, addressing environmental concerns and helping consumers build sustainable habits. Do you have a plan in place to integrate responsible practices into strategic thinking to create change?
Using E-commerce Data to Identify Growth Opportunities for your Brand
Euromonitor International
The COVID-19-led surge in e-commerce is expected to be permanent. How can brands make sure they compete effectively in the digital space? E-commerce data is critical to executing a successful brand strategy. In this white paper, we’ll show you how…
How to Make Consumer Research Work for You
Kiana Ashtiani
Surveys are an essential and fast way of collecting consumer data. However, users often experience confusion when actual results contradict expectations or previous findings. How can researchers and users get the most out of consumer insights? This white paper will…
4 Global Trends Disrupting Market Research
Euromonitor International
The relationship between researchers and clients is changing due to technological developments, shifting economic power and evolving consumer values. This white paper predicts the future of market research through 2030 and explores how research methods are changing to meet the…