Latest Content
How to Segment Your Target Audience
Jana Rude
Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.
Euromonitor's Approach to Consumer Insights
Lisa Holmes
Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…
Understanding the Path to Purchase
Euromonitor International
Consumer segmentation goes far beyond age, gender and income. Here, we explain the key factors you should consider when grouping consumers to create effective and personalised buying experiences.
Key Risks to Global Supply Chains
Justinas Liuima
Listen to Euromonitor's Industrial Manager, Justinas Liuimia, discuss four short term risks to global supply chains.
Forecast Models Help Prioritise Markets To Drive Future Success
Euromonitor International
At Euromonitor, we believe in helping clients answer their questions: What is driving growth? Are market conditions improving or deteriorating? How exposed are our markets and categories to economic shocks? How do we identify the markets and categories to prioritise?
Tracking Product Prices and Availability to Monitor Inflation
Jared Conway
In this video, Jared Conway, Head of Research of Product Development and Training, demonstrates how to use Euromonitor International's Price and Availability Tracker, which is an excellent starting point for monitoring the impact of inflation on discretionary and essential products sold online around the world.