Jason Tjiptadi Senior Analyst
singapore
English, Indonesian
About Jason
Jason is a key component in the global project team for consumer electronics and toys and games. He works closely with Euromonitor's home and technology clients in the dynamic markets of Asia Pacific, where he has an active voice in discussion and evaluation of the latest key trends.
Expertise
Jason advises clients on key trends pertaining to Asia Pacific and beyond, with a specialist focus on appliances, electronics, and toys and games. He is also an expert on Southeast Asia and Indonesia, and regularly presents to global clients on the region's rapid development. Jason previously worked on country research for Indonesia, in addition to overseeing research across Southeast Asia more generally.
Recently Published Work
Five Small Appliances Trends to Watch in 2024
Jason Tjiptadi
In 2023, small appliances witnessed modest growth, mainly driven by the replacement of products purchased during the pandemic. The response to COVID-19 had a habit-forming impact on many consumers, who have become used to making coffee at home using espresso machines and enjoying the convenience of a robotic vacuum cleaner. Many of these appliances are now an integral part of a consumer’s home. However, growth was weaker than predicted, as high interest rates and inflation resulted in reduced disposable incomes.
Growth Opportunities for Consumer Appliances in Asia Pacific
Jason Tjiptadi
Consumer appliances is expected to grow in 2024 after a slow two years when sales were heavily impacted by inflation. Momentum will carry-on for the next five years, supported by growing middle-income households, a fast-growing economy, and low possession rate. This will be driven by three key forecast drivers: Space, Smart Home, and Sustainability.
Understanding the Digital Living Megatrend
Jason Tjiptadi
Technological advancements continue to accelerate the digitalisation of all our daily routines from shopping, entertainment and socialising through to work and learning. The evolution of the metaverse promises to enable the seamless convergence of our physical and digital lives.