Product Claims and Positioning

Consumers increasingly demand functionality from their food. The concept of food as medicine is also gaining ground not only in light of coronavirus, but also as a tool to manage chronic disease. With such growing interest comes a greater role for…

The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

Coronavirus (COVID-19) has had an unprecedented impact on food and nutrition, an industry that was already in a continuous pattern of change. Through extensive worldwide research, a series of Strategic Themes reshaping the global market had…

The Coronavirus pandemic has accelerated online sales and increased the relevance of e-commerce as a research and purchase channel. Healthy product positionings, clean formulas and sustainable sourcing/ packaging schemes are among the key strategies…

There are few aspects of how we shop and eat that have not been impacted in some way by the COVID-19 pandemic. The same is true for corporate sustainability efforts in the food industry. With efforts set to accelerate in the long-term, understanding…

Demand for vegan and vegetarian food continues to grow. This report analyses drivers behind demand, how manufacturers are marketing these products and the most popular claims featured. It also delves into opportunities for the future and expected…

Sustainability represents a major new growth frontier in pet care. This report explores the primary challenges and drivers that are underlying this global trend. It then develops a proprietary Pet Care Sustainability Index that uses three different…

Most of consumers’ information gathering is made online and internet retailing boomed in 2020. Product Claims and Positioning takes positioning intelligence to the digital space at the most opportune time. Read this global briefing to learn more…

While sugar legislation has played a part in reshaping the sugar and sweeteners market, consumer demands are just as important, and look set to transform this industry. This report examines current consumer attitudes towards sugar and sweeteners, as…

Both coffee and tea face major sustainability challenges in the years ahead. Producers will need to reduce the environmental impact of their products throughout their lifespans, as well as prepare mitigation measures, as climate change threatens the…

This report explores how trends in food origins and food security are converging with unprecedented investment in food tech, e-commerce and delivery. The intersection of these trends is creating a new era of transparency across the “farm to fork”…

Mindful consumption is on the rise as health has become a top priority in a post-pandemic world. This report highlights emerging trends around functionality, clean label and digital wellness and examines the role of nutritional wellbeing in the…

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic…

A scorecard approach evaluating survey results, macro environment and claim usage across 40 markets to help companies prioritise where to emphasise sustainability and to which target group. Analysis of brand level claim usage identifies the key…

As consumers increasingly seek plant-based protein ingredients, producers are ever-more interested in plant-based food for health and sustainability; innovation around plant-based protein ingredients is surging. This briefing suggests that, besides…

This overview of the environmental climate cost of food concludes that current upcoming solutions have the potential to reduce GHG emissions from agriculture by 60%, without a change in consumption. Challenging the perception that abandondment of…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support…

The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are…