Editor's Choice
How to Optimise Your Product Mix with Consumer Trends and E-Commerce Data
Euromonitor International
This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.
Leveraging Product Claims to Build a Successful Brand Strategy
Katharina Bagul
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Trends Shaping the Future of the Food and Nutrition Industry
Maria Mascaraque
The global pandemic has permanently changed how consumers eat and their general approach to health and wellness. Pre-existing trends like plant-based food have become even more popular since 2019, as concerns about zoonotic diseases have put animal-based food in the limelight. This e-book presents key themes which have developed or changed during the pandemic and highlights which trends are shaping the future demand and investment across the food and nutrition landscape.
Eコマースデータを利用して消費者トレンドを ブランド戦略に活かす方法
Euromonitor International
本ホワイトペーパーでは、世界的な消費者トレンドである「安全至上主義」を例にとり、同トレンドがさまざまな消費財分野でどのように活性化されているかを分析し、企業がEコマースデータを活用することで、いかにして自社商品のプレゼンスと業績を向上させることができるかを紹介します。
Going Plant-Based: The Rise of Vegan and Vegetarian Food
Euromonitor International
Consumers following strict vegan and vegetarian diets remain a small group of the population, whereas those restricting animal-based foods accounted for over 40% of global consumers in 2020. This report will dive into the vegan and vegetarian consumer…
Doing Business in the Halal Market: Products, Trends and Growth Opportunities
Euromonitor International
The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply…