Sustainability in South Korea

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Overview:

This Euromonitor Sustainability report provides proprietary country specific information and insights on sustainability trends across seven industries (Beauty and Personal Care, Consumer Health, Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods and Pet Care). It helps companies to find and seize opportunities in this very dynamic space, based on the analysis of consumer behaviour, business strategies and market trends in product claims. Use this report to guide your strategic decision-making in terms of new product development, growth opportunities and investment plans to transform sustainability into a unique competitive advantage.

The Sustainability in South Korea report includes:

• An overview of consumer sustainability behaviour, covering different sustainable consumer types
• An analysis of the sustainable market landscape, including market sizing, competitive barriers and product portfolio
• A review of competitive strategies in terms of the sustainable product portfolio of top players
• A market opportunity assessment for sustainable products

This report answers:

• To what extent does sustainability drive consumer purchasing decisions?
• What are the most typical consumer sustainability behaviours?
• Which is the most widespread consumer type?
• What are the most prevalent sustainability claims in the market?
• What is the price positioning of products with sustainability claims?
• How well do sustainable products meet customer expectations?
• Who are the key competitors with the largest portfolios of sustainable products?
• What are the market opportunities for sustainable products?