Retail in Ukraine

Name: Retail in Ukraine
Brand: Euromonitor International
Price: 2450 USD

March 2024

USD 2,450

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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Convenience Stores
Discounters
Hypermarkets
Supermarkets
Traditional Grocery Retailers
Apparel and Footwear Specialist Retailers
Electronics and Appliance Specialist Retailers
Health and Beauty Specialist Retailers
Home and Garden Specialist Retailers
Department Stores
Variety Stores
Warehouse Clubs
Direct Selling
Homeshopping
Vending

If you're in the Retailing industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Ukraine report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Retailing in Ukraine?
Which are the leading retailers in Retailing in Ukraine?
How are products distributed in Retailing in Ukraine?
How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
How significant are discounters and private label in Ukraine?
How has the impact of COVID-19 and national lockdown impacted consumer demand?
Which formats have benefited the most from stockpiling and enforced home seclusion?
How will the wider economic impact of COVID-19 shape the retail landscape in the future?
Where is future growth expected to be most dynamic?

Download Table of Contents

Retail in Ukraine

EXECUTIVE SUMMARY

Retail in 2023: The big picture

War-induced disruption further strengthens penetration of e-commerce in Ukraine

Domestic retailers continue to gain ground across the market

What next for retail?

OPERATING ENVIRONMENT

Informal retail

Opening hours for physical retail

Summary 1 Standard Opening Hours by Channel Type 2023

Seasonality

International Women’s Day

New Year

MARKET DATA

Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023

Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023

Table 3 Sales in Retail Offline by Channel: Value 2018-2023

Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023

Table 5 Retail Offline Outlets by Channel: Units 2018-2023

Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023

Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023

Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023

Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023

Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023

Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023

Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023

Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023

Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023

Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023

Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 21 Retail GBO Company Shares: % Value 2019-2023

Table 22 Retail GBN Brand Shares: % Value 2020-2023

Table 23 Retail Offline GBO Company Shares: % Value 2019-2023

Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023

Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023

Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023

Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023

Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023

Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023

Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023

Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023

Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023

Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023

Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028

Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028

Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028

Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028

Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028

Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028

Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028

Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028

Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028

Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028

Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028

Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028

Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028

Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028

Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Retailers in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Convenience retailers among the most adept at adapting to wartime challenges

Leading chains sign industry memorandum to secure domestic food supply chains

Growing availability of cashback services boosts trade

PROSPECTS AND OPPORTUNITIES

Convenience stores projected to be the most dynamic grocery retailers channel

International chains will continue to grow via franchising

More forecourt retailers expected to expand assortments and private label lines

CHANNEL DATA

Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023

Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023

Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023

Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023

Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023

Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023

Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028

Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028

Supermarkets in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Increased price competition aids impressive recovery in trade

New outlet openings concentrated in western regions

Silpo continues to create unique themed stores

PROSPECTS AND OPPORTUNITIES

Economy supermarkets format expected to gain ground

Competition from variety stores likely to intensify further

Chains will continue to invest heavily in e-commerce and delivery capabilities

CHANNEL DATA

Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023

Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 67 Supermarkets GBO Company Shares: % Value 2019-2023

Table 68 Supermarkets GBN Brand Shares: % Value 2020-2023

Table 69 Supermarkets LBN Brand Shares: Outlets 2020-2023

Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Hypermarkets in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Hypermarkets remain particularly exposed to war-related disruption

Novus is the best performing chain in current value growth terms

Fozzy among the most active players in pursuing CSR initiatives

PROSPECTS AND OPPORTUNITIES

Solid growth in current value sales and outlet numbers anticipated

Staffing shortages will remain a major challenge for hypermarkets

More players likely to establish pick-up points closer to residential areas

CHANNEL DATA

Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023

Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 74 Hypermarkets GBO Company Shares: % Value 2019-2023

Table 75 Hypermarkets GBN Brand Shares: % Value 2020-2023

Table 76 Hypermarkets LBN Brand Shares: Outlets 2020-2023

Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Small Local Grocers in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Wartime conditions compound long-term challenges faced by small local grocers

Threat from food/drink/tobacco specialists intensifies

Rate of decline in outlet numbers deepens dramatically

PROSPECTS AND OPPORTUNITIES

Competition from modern formats will continue to constrain growth potential

Category will remain the largest in grocery retailers in terms of outlet numbers

Point-of-sale tobacco display ban could negatively impact trade for many players

CHANNEL DATA

Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023

Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 81 Small Local Grocers GBO Company Shares: % Value 2019-2023

Table 82 Small Local Grocers GBN Brand Shares: % Value 2020-2023

Table 83 Small Local Grocers LBN Brand Shares: Outlets 2020-2023

Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

General Merchandise Stores in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Variety stores well placed to meet changed demands of consumers during wartime

Luxury-oriented proposition of TsUM at odds with new economic reality

Usupso begins rebranding as O!Some to resolve legal dispute with Miniso

PROSPECTS AND OPPORTUNITIES

Variety stores set to continue winning over consumers

Avrora expected to strengthen its competitive position

Leading chains will maintain heavy investment in digital sales strategies

CHANNEL DATA

Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023

Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 88 Sales in General Merchandise Stores by Channel: Value 2018-2023

Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023

Table 90 General Merchandise Stores GBO Company Shares: % Value 2019-2023

Table 91 General Merchandise Stores GBN Brand Shares: % Value 2020-2023

Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023

Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028

Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028

Apparel and Footwear Specialists in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Trade remains subdued as Ukrainians rein in discretionary spending

H&M resumes operations in Ukraine

Local brands continue to gain ground

PROSPECTS AND OPPORTUNITIES

Operators with a lower price positioning set to perform well

War will continue to shape consumer preferences and competitive strategies

Polish chain Greenpoint expected to enter Ukraine in 2024

CHANNEL DATA

Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023

Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023

Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023

Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023

Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Appliances and Electronics Specialists in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Appliances and electronics specialists harder hit by economic fallout of war

Comfy retains leading position in value terms as Eldorado struggles

Channel continues to see strong demand for generators, inverters and power banks

PROSPECTS AND OPPORTUNITIES

More players expected to develop smaller store formats

Trade-in programmes likely to become more widely available

Omnichannel strategies will remain a focal point for investment

CHANNEL DATA

Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023

Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023

Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023

Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023

Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Home Products Specialists in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Home improvement and gardening stores posts fastest growth in current value sales

Homewares and home furnishing stores hit by exodus of core target consumers

Pet shops and superstores continues to profit from pet humanisation trend

PROSPECTS AND OPPORTUNITIES

Repair, refurbishment and reinforcement of buildings will boost trade

Epicentr will continue to expand store-in-store concepts

Jysk plans to open multiple new outlets in Ukraine

CHANNEL DATA

Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023

Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 113 Sales in Home Products Specialists by Channel: Value 2018-2023

Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023

Table 115 Home Products Specialists GBO Company Shares: % Value 2019-2023

Table 116 Home Products Specialists GBN Brand Shares: % Value 2020-2023

Table 117 Home Products Specialists LBN Brand Shares: Outlets 2020-2023

Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028

Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028

Health and Beauty Specialists in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Pharmacies channel remains the most resilient performer

Watsons loses ground to local chains in health and personal care stores

Necessity status of certain products supports solid recovery by optical goods stores

PROSPECTS AND OPPORTUNITIES

Operators will continue to develop more innovative store formats and concepts

Brocard likely to lose further ground in beauty specialists

Investment in mobile shopping apps and delivery services expected to rise

CHANNEL DATA

Table 122 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023

Table 123 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 124 Sales in Health and Beauty Specialists by Channel: Value 2018-2023

Table 125 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023

Table 126 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023

Table 127 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023

Table 128 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023

Table 129 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028

Table 130 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Table 131 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028

Table 132 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028

Vending in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Increasingly diverse product offer boosts performance of foods vending

Self-service coffee point franchises expand rapidly across Ukraine

Water vending machines continue to perform positively

PROSPECTS AND OPPORTUNITIES

Vending remains well-placed to tap into war-related trends

Further diversification of product assortments anticipated

Investment in digitalisation will continue to rise

CHANNEL DATA

Table 133 Vending by Product: Value 2018-2023

Table 134 Vending by Product: % Value Growth 2018-2023

Table 135 Vending GBO Company Shares: % Value 2019-2023

Table 136 Vending GBN Brand Shares: % Value 2020-2023

Table 137 Vending Forecasts by Product: Value 2023-2028

Table 138 Vending Forecasts by Product: % Value Growth 2023-2028

Direct Selling in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Direct selling has lost substantial proportion of its target audience and workforce

New product development resumes as trade rebounds

Digitalisation trend continues to gain momentum

PROSPECTS AND OPPORTUNITIES

Consumer health channel will remain one of the largest and most dynamic

Economic challenges likely to increase appeal of direct selling as source of income

Direct selling will continue to occupy important niche in the retail landscape

CHANNEL DATA

Table 139 Direct Selling by Product: Value 2018-2023

Table 140 Direct Selling by Product: % Value Growth 2018-2023

Table 141 Direct Selling GBO Company Shares: % Value 2019-2023

Table 142 Direct Selling GBN Brand Shares: % Value 2020-2023

Table 143 Direct Selling Forecasts by Product: Value 2023-2028

Table 144 Direct Selling Forecasts by Product: % Value Growth 2023-2028

Retail E-Commerce in Ukraine

KEY DATA FINDINGS

2023 DEVELOPMENTS

Increased reluctance of consumers to visit physical stores bolsters trade

E-commerce continues to benefit from improvements in delivery services

Rozetka further consolidates its leading position

PROSPECTS AND OPPORTUNITIES

E-commerce set to outperform the wider retail market in current value growth terms

Online grocery retailing will continue to attract heavy investment

More e-commerce players likely to develop brick-and-mortar operations

CHANNEL DATA

Table 145 Retail E-Commerce by Channel: Value 2017-2022

Table 146 Retail E-Commerce by Channel: % Value Growth 2017-2022

Table 147 Retail E-Commerce by Product: Value 2017-2022

Table 148 Retail E-Commerce by Product: % Value Growth 2017-2022

Table 149 Retail E-Commerce GBO Company Shares: % Value 2018-2022

Table 150 Retail E-Commerce GBN Brand Shares: % Value 2019-2022

Table 151 Forecast Retail E-Commerce by Channel: Value 2022-2027

Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027

Table 153 Forecast Retail E-Commerce by Product: Value 2022-2027

Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027

The following categories and subcategories are included:

Retailing

- - - Convenience Stores
    - Forecourt Retailers
  - Supermarkets
  - Hypermarkets
  - Discounters
  - Warehouse Clubs
  - Food/Drink/Tobacco Specialists
  - Small Local Grocers
- - - Department Stores
    - Variety Stores
  - Apparel and Footwear Specialists
  - Appliances and Electronics Specialists
  - - Home Improvement and Gardening Stores
    - Homewares and Home Furnishing Stores
    - Pet Shops and Superstores
  - - Beauty Specialists
    - Pharmacies
    - Optical Goods Stores
    - Health and Personal Care Stores
  - - Bags and Luggage Specialists
    - Jewellery and Watch Specialists
    - Sports Goods Stores
    - Traditional Toys and Games Stores
  - Other Non-Grocery Retailers
- - Fashion Vending
  - Health and Beauty Vending
  - Appliances and Electronics Vending
  - - Alcoholic Drinks Vending
    - Hot Drinks Vending
    - Soft Drinks Vending
    - Tobacco Products Vending
  - Foods Vending
  - Home Products Vending
  - Other Products Vending
- - - Apparel and Footwear Direct Selling
    - Personal Accessories Direct Selling
    - Eyewear Direct Selling
  - - Beauty and Personal Care Direct Selling
    - Consumer Health Direct Selling
    - Tissue and Hygiene Direct Selling
  - Appliances and Electronics Direct Selling
  - Drinks and Tobacco Direct Selling
  - Foods Direct Selling
  - Home Products Direct Selling
  - Other Products Direct Selling
- - - Apparel and Footwear E-Commerce
    - Personal Accessories E-Commerce
    - Eyewear E-Commerce
  - - Beauty and Personal Care E-Commerce
    - Consumer Health E-Commerce
    - Tissue and Hygiene E-Commerce
  - - Consumer Appliances E-Commerce
    - Consumer Electronics E-Commerce
    - Toys and Games E-Commerce
  - Drinks and Tobacco E-Commerce
  - Foods E-Commerce
  - - Home Care E-Commerce
    - Home and Garden E-Commerce
    - Pet Care E-Commerce
  - Other Products E-Commerce
- - - First-Party (1P) Marketplace E-Commerce
    - Third-Party (3P) Marketplace E-Commerce
  - Grocery E-Commerce
  - General Merchandiser E-Commerce
  - Apparel and Footwear Specialist E-Commerce
  - Appliances and Electronics Specialist E-Commerce
  - Home Products Specialist E-Commerce
  - Health and Beauty Specialist E-Commerce
  - Leisure and Personal Goods Specialist E-Commerce
  - Other E-Commerce Retailers

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See All of Our Definitions

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What's New

Retail in Ukraine

Retail in 2023: The big picture

War-induced disruption further strengthens penetration of e-commerce in Ukraine

Domestic retailers continue to gain ground across the market

What next for retail?

Overview:

The Retailing in Ukraine report includes:

This report answers:

Retail in Ukraine

Retail in 2023: The big picture

War-induced disruption further strengthens penetration of e-commerce in Ukraine

Domestic retailers continue to gain ground across the market

What next for retail?

Informal retail

Opening hours for physical retail

Seasonality

International Women’s Day

New Year

DISCLAIMER

Convenience Retailers in Ukraine

KEY DATA FINDINGS

Convenience retailers among the most adept at adapting to wartime challenges

Leading chains sign industry memorandum to secure domestic food supply chains

Growing availability of cashback services boosts trade

Convenience stores projected to be the most dynamic grocery retailers channel

International chains will continue to grow via franchising

More forecourt retailers expected to expand assortments and private label lines

Supermarkets in Ukraine

KEY DATA FINDINGS

Increased price competition aids impressive recovery in trade

New outlet openings concentrated in western regions

Silpo continues to create unique themed stores

Economy supermarkets format expected to gain ground

Competition from variety stores likely to intensify further

Chains will continue to invest heavily in e-commerce and delivery capabilities

Hypermarkets in Ukraine

KEY DATA FINDINGS

Hypermarkets remain particularly exposed to war-related disruption

Novus is the best performing chain in current value growth terms

Fozzy among the most active players in pursuing CSR initiatives

Solid growth in current value sales and outlet numbers anticipated

Staffing shortages will remain a major challenge for hypermarkets

More players likely to establish pick-up points closer to residential areas

Small Local Grocers in Ukraine

KEY DATA FINDINGS

Wartime conditions compound long-term challenges faced by small local grocers

Threat from food/drink/tobacco specialists intensifies

Rate of decline in outlet numbers deepens dramatically

Competition from modern formats will continue to constrain growth potential

Category will remain the largest in grocery retailers in terms of outlet numbers

Point-of-sale tobacco display ban could negatively impact trade for many players

General Merchandise Stores in Ukraine

KEY DATA FINDINGS

Variety stores well placed to meet changed demands of consumers during wartime

Luxury-oriented proposition of TsUM at odds with new economic reality

Usupso begins rebranding as O!Some to resolve legal dispute with Miniso

Variety stores set to continue winning over consumers

Avrora expected to strengthen its competitive position

Leading chains will maintain heavy investment in digital sales strategies

Apparel and Footwear Specialists in Ukraine

KEY DATA FINDINGS

Trade remains subdued as Ukrainians rein in discretionary spending

H&M resumes operations in Ukraine

Local brands continue to gain ground

Operators with a lower price positioning set to perform well

War will continue to shape consumer preferences and competitive strategies

Polish chain Greenpoint expected to enter Ukraine in 2024

Appliances and Electronics Specialists in Ukraine

KEY DATA FINDINGS

Appliances and electronics specialists harder hit by economic fallout of war

Comfy retains leading position in value terms as Eldorado struggles

Channel continues to see strong demand for generators, inverters and power banks

More players expected to develop smaller store formats

Trade-in programmes likely to become more widely available

Omnichannel strategies will remain a focal point for investment

Home Products Specialists in Ukraine

KEY DATA FINDINGS

Home improvement and gardening stores posts fastest growth in current value sales

Homewares and home furnishing stores hit by exodus of core target consumers