Population growth will be driven by natural increase as net migration rates remain negative in 2021-2040. The ageing trend is set to accelerate with rapid growth in the 70+ age cohorts. Consumer trends will transform, and state resources will come under pressure as the age composition becomes more top heavy. Urban shift will be swift, creating further challenges. A swelling population and economic growth mean that there is potential for Iran to become an increasingly appealing consumer market.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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