Positive net migration rates and natural change will drive population expansion in the USA between 2021-2040. Ageing will remain a key theme, with the rise of 65+ citizens influencing consumer trends. However, the climbing old-age dependency ratio will challenge the country. Urbanisation will continue to be swift, with citizens moving from rural areas for career and work opportunities. The USA will remain a key consumer market in 2040, supported by its vast population and rising consumer base.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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