Digital Disruptors: The Global Competitive Landscape of Digital Streaming Services

Delivery

This report comes in PPT.

Key Findings

Digital streaming services have proliferated rapidly in the last five years

Netflix’s early success in digital streaming services of video have motivated a generation of companies, start-ups and established media and telecommunications companies to launch competing, and in some cases localised, video-on-demand streaming services in recent years. These services have had a dramatic impact on traditional media providers, including media goods stores and cable television subscriptions, particularly in the US and Western Europe.

Original content and localisation have become key strategies for differentiation

As the market for video streaming services has become more crowded, video streaming service companies have increasingly turned to original content and localisation to differentiate themselves from their competitors. Strategies range from offering a broader set of local language options for audio and subtitles, acquiring content from local content producers, creating original content for local audiences, and casting actors for original content titles.

Coronavirus drives streaming service usage in 2020

The coronavirus (COVID-19) pandemic in 2020 resulted in consumers spending much more time at home globally. Many consumers increasingly turned to their digital devices, and in turn to streaming services, for entertainment during the pandemic. This drove both sign-ups to new platforms, as well as greater usage of existing subscriptions.

New types of content are increasingly available from digital streaming services

Films, television, music and online gaming subscriptions are currently some of the most popular content types available from digital streaming services; however, in the years ahead, new media types are likely to be increasingly available from digital streaming service providers. Examples of new media types include podcasts, fitness classes, cooking classes, live sports and virtual reality.