In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and personal care in over 55 countries around the world.
This report comes in PPT.
According to industry professionals, the biggest trends in beauty and personal care are tied to internet retailing; 94% of industry professionals indicate that internet and e-commerce channels gained share in the past year.
Digital engagement, self-care activities, and ethical products and features are expected to remain the most influential trends.
Future sales expectations among beauty and personal care industry professionals are optimistic, more than half of respondents are expecting increasing revenue.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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