Megatrends: Personalisation

Delivery

This report comes in PPT.

Key Findings

Personalised goods and services generating momentum from demand- and supply-side factors

Interest in personalised products continues to surge, driven by improvements in technologies that give consumers more and better information to use to inform their purchasing. This has, in turn, allowed for a larger cohort of consumers who reflexively demand more tailored solutions.

A growing group of Personalisation Seekers drive interest in the concept

Personalisation Seekers, representing around half of global consumers, are an increasingly dominant group, as they contain a high percentage of younger, higher income and tech-savvy consumers. Together, these consumers report high willingness to support more customised approaches, even at higher price points.

Considerable opportunities remain to deepen consumer interest in the concept in the coming years

Personalisation is still niche even in the industries where substantial investments have already been made. As the competitive space has not been defined completely yet, companies have the space to experiment with approaches and build varied opportunities for growth.

Beauty and personal care, and apparel and footwear lead the way in commercialising personalisation

Personalised beauty and apparel have generated considerable consumer interest through bespoke options that incorporate tech-forward platforms and experiences like virtual reality try-ons and consultations, novel manufacturing methods like 3D printing, and investments in AI to match consumer and product.

Ethical and sustainability considerations to deepen as a component of personalisation

According to an examination of Personalisation Seekers, these consumers overwhelmingly demand that the products and services they support meet their ethical and sustainability considerations, opening an additional pathway for future bespoke offerings.