This strategy report focuses on the next billion internet users, who they are, where they come from, and their needs, priorities and activities while using the internet. The report explores key markets, where opportunities come from, especially the demographic and economic drivers of the next billion internet users. It also includes case studies highlighting the strategies of leading companies to tap into the opportunities that arise through the emergence of the next billion internet users.
This report comes in PPT.
The world is expected to have its next billion internet users by the end of 2027. Countries from Southern Asia and Africa will be the main contributors to the next billion internet users, based on the Euromonitor International forecast.
Internet connectivity is among the UN’s Sustainable Development Goals. The aim is to ensure economic development as well as essential services to populations such as education, healthcare, employment, governmental services and others. The target is supported by governmental organisations and business across the globe.
Between 2022 and 2027, emerging economies will post considerable economic growth. With a large share of the global population, these countries will see a sizeable increase in connected middle-class households.
The next billion internet users will be driven by a substantial rise in the share of urban consumers. Driven by continuous urbanisation and population growth in urban centres, a growing number of consumers primarily in emerging economies will be new internet users.
Businesses will benefit from the emergence of the next billion internet users by positioning themselves to be able to reach these digital consumers and by catering to their specific needs. Applying lessons from developed markets and a long-term focus will be effective strategies.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!