Coca-Cola Co, The in Soft Drinks

March 2024

Coca-Cola maintains its global leadership in the Soft Drinks industry, experiencing continual growth in both volumes and values through its expansive and consistently updated beverage portfolio. The company continues investing in the development of adjacent categories and has successfully expanded into Alcoholic Drinks, while also remaining dedicated to advancing sustainability solutions within its processes and products, positioning itself as a primary innovator in this area.

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This report comes in PPT.

Overview:

Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Coca-Cola Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the report
Executive summary
Coca-Cola Co, The maintains its robust leadership in soft drinks globally
Coca-Cola’s sales maintain enduring reliance on carbonates
US is the primary market for Coca-Cola
Growing carbonates contribute to company’s sales
Coca-Cola empowers digitalisation in most of its processes
Latin America is vital for sales growth within both core and growth categories
Monster Beverage Corp and Danone, Groupe are expected to move up rankings
Packaging as one of Coca-Cola’s sustainability goals
Sugar reduction is propelled by public pressure and consumer demand
Case study: Coca-Cola trials alternative Diet Coke with stevia and monk fruit blend
Nestlé SA stabilises growth with growing demand for bottled water
Private label has second biggest overlap with Coca-Cola
Coca-Cola is undisputed leader in carbonates in top countries in 2023
Coca-Cola owns expansive portfolio of brands with strongest brands in carbonates
Coca-Cola expands its alcoholic drinks portfolio
Fountain dispensers bring variety, optimisation and sustainability
Latin America is the biggest Coca-Cola market for carbonates
Germany and UK opt for reduced sugar carbonates
Latin America is set to generate the highest sales over the forecast period
Middle East and Africa records highest sales growth over 2018-2023
Coca-Cola’s functional bottled water brands are strong in the US and the UK
US remains the most important for sales of bottled water
Leadership in juice is supported with strong sales in the US
Juice drinks and nectars have key presence in Latin America
Juice with health claims support company’s sales
Asia Pacific is responsible for highest sales of Coca-Cola RTD tea products
Still RTD tea is predominant in Coca-Cola sales
Kazakhstan and Uzbekistan are among top 10 growth areas for RTD tea
North America leads sales of sports drinks
Regular sports drinks outperform reduced sugar options
Latin America has great potential for Coca-Cola sales
Fastlyte is Coca-Cola’s idea of an oral replenishment solution
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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