Colgate-Palmolive Co in Beauty and Personal Care

August 2023

Colgate-Palmolive continues its lead within oral care and holds second in the bath and shower category. While its globally popular brands continue to be Colgate and Palmolive, it also has brands such as Hello, Tom’s of Maine, Speed Stick, Protex, Sanex and Filorga. With greater focus on consumers who want to maintain long-term health, the company and its brands are focusing on science-led innovation that brings more value and competitive prices to consumers.

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Overview:

Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Colgate-Palmolive Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Key findings
Colgate-Palmolive Co ranks fifth globally in beauty and personal care in 2022
Latin America and Asia Pacific together account for majority of sales
Oral care continues to drive sales, strong growth in emerging markets
Market momentum along with premiumisation benefits sales growth
Overview of Beauty and Personal Care: Product and brand coverage in 2022
Future growth to be driven by oral care in developing countries
Middle East and Africa records highest historic growth
Pricing strategy for brands corresponds to the local brand share scenario
Colgate-Palmolive’s key business strategies
Innovative beauty research for life in space
Colgate-Palmolive continues to maintain its market share with sales growth globally
Procter & Gamble and Unilever continue to be Colgate’s main competitors
Colgate-Palmolive to hold fifth position with innovation through existing brand portfolio
Colgate-Palmolive leads primarily through toothpaste amongst personal care
Colgate leads with focus on oral health while product portfolio continues to diversify
Consumer perceptions of top Colgate-Palmolive brands
Colgate-Palmolive benefits from online presence across a diversified product portfolio
Innovation led by digital engagements and sustainability to stay relevant with the times
Colgate-Palmolive innovates in products that are relevant with the times
Asia remains largest value sales region while Middle East and Africa shows strongest growth
Colgate remains clear leader within oral care across key markets
Despite inflationary impact, growth to be driven by emerging markets
Colgate advancing in teeth whitening through science-led innovation
Top 10 claims within oral care for Colgate-Palmolive focus on long-term oral health goals
Recovery from poor performance in 2021; Middle East and Africa records solid growth
India and Brazil recorded highest historic growth
Company takes innovative approach to create growth opportunities
Irish Spring launches innovative marketing campaign to reach young consumers
Rapid growth in skin care business led by Filorga brand
Strong growth in Italy; premiumisation trend in Asia Pacific to benefit sales
Growth opportunity within global premium skin care
Executive summary
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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