H&M Hennes & Mauritz AB in Apparel and Footwear

Name: H&M Hennes & Mauritz AB in Apparel and Footwear
Brand: Euromonitor International
Price: 570 USD

August 2023

H&M confronts challenging times due to unprecedented inflation and a global cost-of-living crisis, forcing consumers to rethink their discretionary expenses. Moreover, a sluggish economic recovery in China, coupled with the loss of the Russian and Belarusian markets, exacerbates the obstacles. To tackle these issues, H&M is expanding into new markets, such as Latin America, while diversifying its offerings to include second-hand clothing, plus-sized items, and sportswear.

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This report comes in PPT.

Overview:

Euromonitor International's report on H&M Hennes & Mauritz AB delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of H&M Hennes & Mauritz AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of H&M Hennes & Mauritz AB.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWPT analysis of H&M Hennes & Mauritz AB provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Introduction

Scope

Executive summary

State of play

H&M Hennes & Mauritz AB’ s global footprint

Company overview

H&M explores new markets and segments to diversify the business

European crisis leads to high inflation and disruption of the global economy

The rising cost of raw materials will have a significant impact on performance

Exposure to future growth

2030 goals: Double revenue, halve carbon footprint and increase profitability by 10%

COS taps into new customer segments by expanding its market presence

H&M’s fourth place in the market to be challenged over the forecast period

Competitive positioning

Relative performance

H&M is best positioned in Europe

Key categories and markets

Smaller H&M brands continue to gain relevance

Convenience: A key factor for price-sensitive consumers

Brand, portfolio and omnichannel strategies must combine with innovation

Omnichannel: The path forward

Digital or physical: H&M’s hybrid approach

Physical channel remains key, but is now seeing growth in digital engagement

H&M and John Lewis join forces to create a unified retail experience

H&M’s O2O (online-to-offline) experiences: Bridging the gap between digital and physical

H&M’s digital strategy: Empowering the future of fashion retail

Expanding boundaries

Embracing new horizons: H&M’s response to industry challenges

Womenswear is H&M’s largest category, but menswear is poised to grow faster

Unlocking new pockets of growth for H&M

H&M embraces inclusive fashion: Expanding into plus size with activist collaboration

H&M enters sportswear by launching its Move collection

Sportswear growth slows, but still outperforms apparel and footwear overall

Sustainability ambitions

Environmental action from the world’s top fashion players

Navigating sustainability in a bid for transparency

Impakter index acknowledges H&M’s sustainability progress, with room for improvement

H&M’s steps towards net-zero target

H&M’s Pre-Loved resale programme and circular business models

The battle for Gen-Z gets tougher

Competition between H&M and Shein intensifying

Shein’s ambitious expansion plans in Mexico might impact H&M’s share

Differentiation will be key for H&M future growth

H&M merges Weekday and Monki brands in new youth-focused strategy

Artifact 001: Digital engagement targets youth via Weekday brand

H&M pathway to differentiation

Key findings

Appendix

Projected company sales: FAQs (1)

Projected company sales: FAQs (2)

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Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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What's New

H&M Hennes & Mauritz AB in Apparel and Footwear

Overview:

This report examines:

A detailed SWPT analysis of H&M Hennes & Mauritz AB provides strategic intelligence on:

Research you can trust:

Scope

Executive summary

H&M Hennes & Mauritz AB’ s global footprint

Company overview

H&M explores new markets and segments to diversify the business

European crisis leads to high inflation and disruption of the global economy

The rising cost of raw materials will have a significant impact on performance

2030 goals: Double revenue, halve carbon footprint and increase profitability by 10%

COS taps into new customer segments by expanding its market presence

H&M’s fourth place in the market to be challenged over the forecast period

Relative performance

H&M is best positioned in Europe

Key categories and markets

Smaller H&M brands continue to gain relevance

Convenience: A key factor for price-sensitive consumers

Brand, portfolio and omnichannel strategies must combine with innovation

Digital or physical: H&M’s hybrid approach

Physical channel remains key, but is now seeing growth in digital engagement

H&M and John Lewis join forces to create a unified retail experience

H&M’s O2O (online-to-offline) experiences: Bridging the gap between digital and physical

H&M’s digital strategy: Empowering the future of fashion retail

Embracing new horizons: H&M’s response to industry challenges

Womenswear is H&M’s largest category, but menswear is poised to grow faster

Unlocking new pockets of growth for H&M

H&M embraces inclusive fashion: Expanding into plus size with activist collaboration

H&M enters sportswear by launching its Move collection

Sportswear growth slows, but still outperforms apparel and footwear overall

Environmental action from the world’s top fashion players

Navigating sustainability in a bid for transparency

Impakter index acknowledges H&M’s sustainability progress, with room for improvement

H&M’s steps towards net-zero target

H&M’s Pre-Loved resale programme and circular business models

Competition between H&M and Shein intensifying

Shein’s ambitious expansion plans in Mexico might impact H&M’s share

Shein’s ambitious expansion plans in Mexico might impact H&M’s share

Differentiation will be key for H&M future growth

H&M merges Weekday and Monki brands in new youth-focused strategy

Artifact 001: Digital engagement targets youth via Weekday brand

H&M pathway to differentiation

Key findings

Projected company sales: FAQs (1)

Projected company sales: FAQs (2)

Apparel and Footwear

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