Competitor Strategies in Shared Mobility

Delivery

This report comes in PPT.

Key findings

Uber and Beijing Xiaoju continue to lead, with ride hailing dominating

Uber Technologies and Beijing Xiaoju Technologies Co Ltd are the largest shared mobility companies. Both have built their competitive strength through their ride-hailing brands, Uber and Didi, respectively. Their dominance reflects the popularity of ride hailing, which accounted for an estimated 86% of shared mobility gross booking value in 2023.

Profitability ambitions mount

Profitability is becoming a crucial theme in the shared mobility industry, amid rising interest rates and IPO endeavours. Tighter financing conditions are pushing companies to focus on their most profitable business arms and geographies, as private equity firms and venture capitalists cut back on investment.

Brands look to loyalty as a source of competitive strength

Mobility brands are looking to bolster customer lifetime value through engaging, innovative and unique loyalty strategies. This includes the use of subscriptions, gamification tactics, super-apps and sustainable claims to better reach and engage their target customers.

Partnerships help augment business models

Shared mobility companies are increasingly developing strategic partnerships to procure better transport services. This stems from a need to deepen service differentiation in an increasingly maturing industry, as brands look to stand out and promote exclusivity.

Premium offers help tap into wealthier class

Premiumisation is an emerging area of growth, as brands look to cater to the higher end consumer market. As well as existing shared mobility brands positioning in this segment, new companies focusing solely on premium and luxury mobility services are springing up.