Ingredient-Led Beauty

Delivery

This report comes in PPT.

Key Findings

Ingredient-led beauty is propelled by consumers’ quest to control their health outcomes

Amid high-profile lawsuits and recalls and pandemic-heightened awareness regarding surfaces, beauty consumers are seeking out ingredient-focused brands positioned as clean, clinical and “cleanical”. The momentum from clean and conscious beauty, wellness, sustainability, biotech, and international beauty concepts have all contributed to the rise of ingredient-led beauty, but health and wellness remains the primary driver.

Ingredient awareness is rising among all beauty consumers, but growing faster in certain groups

Female consumers are more ingredient-conscious than males, but males’ awareness is growing. Ingredient consciousness is growing among all generations, but especially Generation X. The link between ingredients and digital platforms occurs early in consumers’ journeys; digital beauty apps and influencers are often their primary tools to gain ingredient knowledge.

Ingredient-led beauty is ubiquitous throughout the industry’s latest trends

Whether it be women's health and wellness, premiumisation and value creation, or ayurvedic beauty and K-beauty, ingredients are at the forefront of top beauty trends. Because ingredient-led beauty can appear from many different angles, suppliers, retailers and brands can enter the conversation in many ways—through the wide range of price tiers, across product categories, and in a variety of international concepts.

The next wave of ingredients will be influenced by areas that are already being explored

Sustainability and upcycling; microbiome; AI, machine learning and quantum computing; rising demand for aesthetic procedures; and pollution and warming climate—these areas are already creating opportunities and challenges for beauty ingredients. Regulatory environments, especially in markets with recent legislation, will place more pressure on transparency.