Affordable Sustainability

Delivery

This report comes in PPT.

Key takeaways

Consumers expect companies to be part of the solution

Consumers want to embrace sustainable lifestyles, yet premium prices hinder their efforts. Collaborative efforts between the private and public sectors are crucial to accelerate the transition towards unilinear models and to scale up sustainability offers to help make sustainability affordable.

Affordable sustainability can unleash market performance by balancing wallets and the planet

Amid rising living costs, consumers seek value for money while at the same time, they are unwilling to sacrifice sustainability. As such, cost-effective alternatives such as repair, reduction and second-hand options are gaining popularity. Companies can expect attractive opportunities presented by the increasing demand for affordable sustainability.

Companies should nurture sustainable living on a budget to support frugal consumer behaviour

Sustainability can be complex to understand, both for companies and consumers. Internal alignment within companies is crucial for developing cross-department synergies that unlock cost-reduction solutions throughout the product lifecycle, enabling companies to make sustainable choices more accessible to consumers.

Leverage the right claims for effective and transparent sustainability communication

Companies are struggling to effectively communicate sustainability to consumers. Through trusted methodologies and standardised metrics, claims help companies raise awareness and demonstrate to consumers and regulators the reliability and transparency of their initiatives, as scrutiny on claims intensifies due to greenwashing.

Embrace circularity to unlock opportunities and differentiate

Circular solutions can facilitate the democratisation of affordable sustainability. Businesses should strive to minimise and reuse as much raw materials as possible, resulting in lower costs, reduced emissions and reasonable prices.