Snacks in Estonia

Name: Snacks in Estonia
Brand: Euromonitor International
Price: 2450 USD

June 2023

USD 2,450

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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Estonia report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Snacks in Estonia?
Which are the leading brands in Snacks in Estonia?
How are products distributed in Snacks in Estonia?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Download Table of Contents

Snacks in Estonia

EXECUTIVE SUMMARY

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2018-2023

Table 2 Sales of Snacks by Category: Value 2018-2023

Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023

Table 4 Sales of Snacks by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Snacks: % Value 2019-2023

Table 6 LBN Brand Shares of Snacks: % Value 2020-2023

Table 7 Penetration of Private Label by Category: % Value 2018-2023

Table 8 Distribution of Snacks by Format: % Value 2018-2023

Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028

Table 10 Forecast Sales of Snacks by Category: Value 2023-2028

Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028

Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Per capita consumption of chocolate confectionery grows

Kalev continues to lead and gains further value share

Healthy lifestyles drive demand for plain dark chocolate

PROSPECTS AND OPPORTUNITIES

Chocolate pouches and bags star performer

Healthy growth for seasonal chocolate

Private label sees healthy growth

CATEGORY DATA

Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023

Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023

Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023

Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023

Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028

Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028

Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028

Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Minimum volume growth, as gum loses popularity

Mars has a strong lead on other players

Chewing gum fares better than bubble gum

PROSPECTS AND OPPORTUNITIES

Muted outlook over forecast period

Innovation needed to drive growth

Sustainability will influence product development

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2018-2023

Table 26 Sales of Gum by Category: Value 2018-2023

Table 27 Sales of Gum by Category: % Volume Growth 2018-2023

Table 28 Sales of Gum by Category: % Value Growth 2018-2023

Table 29 NBO Company Shares of Gum: % Value 2019-2023

Table 30 LBN Brand Shares of Gum: % Value 2020-2023

Table 31 Distribution of Gum by Format: % Value 2018-2023

Table 32 Forecast Sales of Gum by Category: Volume 2023-2028

Table 33 Forecast Sales of Gum by Category: Value 2023-2028

Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028

Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in constant value sales, as inflation bites

Kalev continues to lead, with consumers appreciating its affordable pricing

Pastilles, gummies and jellies register highest volume growth

PROSPECTS AND OPPORTUNITIES

High sugar content dampens volume sales

More focus on healthier positioning

Lollipops weakest performer

CATEGORY DATA

Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023

Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023

Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023

Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023

Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023

Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028

Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028

Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028

Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Constant value sales unchanged, as inflation hits profitability

Premia Tallinna Külmhoone continues to hold on to strong lead

Multi-pack dairy ice cream is gaining popularity

PROSPECTS AND OPPORTUNITIES

Healthy outlook over forecast period

Plant-based ice cream sees healthy growth, though from low base

Players push to increase consumption during winter months

CATEGORY DATA

Table 48 Sales of Ice Cream by Category: Volume 2018-2023

Table 49 Sales of Ice Cream by Category: Value 2018-2023

Table 50 Sales of Ice Cream by Category: % Volume Growth 2018-2023

Table 51 Sales of Ice Cream by Category: % Value Growth 2018-2023

Table 52 NBO Company Shares of Ice Cream: % Value 2019-2023

Table 53 LBN Brand Shares of Ice Cream: % Value 2020-2023

Table 54 Distribution of Ice Cream by Format: % Value 2018-2023

Table 55 Forecast Sales of Ice Cream by Category: Volume 2023-2028

Table 56 Forecast Sales of Ice Cream by Category: Value 2023-2028

Table 57 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028

Table 58 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in constant value sales, as inflation bites

PepsiCo and Balsnack lead savoury snacks

The war in Ukraine drives up average prices as costs rise

PROSPECTS AND OPPORTUNITIES

Wide product range ensures constant value growth over forecast period

Nuts, seeds and trail mixes register highest volume growth

Private label sees healthy growth

CATEGORY DATA

Table 59 Sales of Savoury Snacks by Category: Volume 2018-2023

Table 60 Sales of Savoury Snacks by Category: Value 2018-2023

Table 61 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 62 Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Table 63 NBO Company Shares of Savoury Snacks: % Value 2019-2023

Table 64 LBN Brand Shares of Savoury Snacks: % Value 2020-2023

Table 65 Distribution of Savoury Snacks by Format: % Value 2018-2023

Table 66 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028

Table 67 Forecast Sales of Savoury Snacks by Category: Value 2023-2028

Table 68 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028

Table 69 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Only marginal increase in volume sales for sweet biscuits, as rising price of wheat feeds into higher prices

Mondelez remains the leader, thanks to its strong marketing support

Dried fruit and snack bars register healthy volume growth.

PROSPECTS AND OPPORTUNITIES

Mixed picture over the forecast period

Products with functional ingredients a key growth area

Significant growth for protein/energy bars, though from low base

CATEGORY DATA

Table 70 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 71 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 72 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 73 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Table 74 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023

Table 75 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023

Table 76 NBO Company Shares of Sweet Biscuits: % Value 2019-2023

Table 77 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023

Table 78 NBO Company Shares of Snack Bars: % Value 2019-2023

Table 79 LBN Brand Shares of Snack Bars: % Value 2020-2023

Table 80 NBO Company Shares of Fruit Snacks: % Value 2019-2023

Table 81 LBN Brand Shares of Fruit Snacks: % Value 2020-2023

Table 82 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023

Table 83 Distribution of Sweet Biscuits by Format: % Value 2018-2023

Table 84 Distribution of Snack Bars by Format: % Value 2018-2023

Table 85 Distribution of Fruit Snacks by Format: % Value 2018-2023

Table 86 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028

Table 87 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028

Table 88 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028

Table 89 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Snacks

- - Chocolate Pouches and Bags
  - Boxed Assortments
  - Chocolate with Toys
  - Countlines
  - Seasonal Chocolate
  - Tablets
  - Other Chocolate Confectionery
- - Bubble Gum
  - Chewing Gum
- - Boiled Sweets
  - Liquorice
  - Lollipops
  - Medicated Confectionery
  - - Power Mints
    - Standard Mints
  - Pastilles, Gummies, Jellies and Chews
  - Toffees, Caramels and Nougat
  - Other Sugar Confectionery
- Frozen Yoghurt
- - Single Portion Dairy Ice Cream
  - Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
- - - Bulk Dairy Ice Cream
    - Ice Cream Desserts
    - Multi-Pack Dairy Ice Cream
  - - Bulk Water Ice Cream
    - Multi-Pack Water Ice Cream
- Nuts, Seeds and Trail Mixes
- - Potato Chips
  - Tortilla Chips
  - Puffed Snacks
  - Rice Snacks
  - Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
- - Dried Fruit
  - Processed Fruit Snacks
- - Cereal Bars
  - Protein/Energy Bars
  - Fruit and Nut Bars
- - Chocolate Coated Biscuits
  - Cookies
  - Filled Biscuits
  - Plain Biscuits
  - Wafers

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Gain competitive intelligence about market leaders
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This report originates from Passport, our Snacks research and analysis database.

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What's New

Snacks in Estonia

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks

Overview:

The Snacks in Estonia report includes:

This report answers:

Snacks in Estonia

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks

DISCLAIMER

Chocolate Confectionery in Estonia

KEY DATA FINDINGS

Per capita consumption of chocolate confectionery grows

Kalev continues to lead and gains further value share

Healthy lifestyles drive demand for plain dark chocolate

Chocolate pouches and bags star performer

Healthy growth for seasonal chocolate

Private label sees healthy growth

Gum in Estonia

KEY DATA FINDINGS

Minimum volume growth, as gum loses popularity

Mars has a strong lead on other players

Chewing gum fares better than bubble gum

Muted outlook over forecast period

Innovation needed to drive growth

Sustainability will influence product development

Sugar Confectionery in Estonia

KEY DATA FINDINGS

Fall in constant value sales, as inflation bites

Kalev continues to lead, with consumers appreciating its affordable pricing

Pastilles, gummies and jellies register highest volume growth

High sugar content dampens volume sales

More focus on healthier positioning

Lollipops weakest performer

Ice Cream in Estonia

KEY DATA FINDINGS

Constant value sales unchanged, as inflation hits profitability

Premia Tallinna Külmhoone continues to hold on to strong lead

Multi-pack dairy ice cream is gaining popularity

Healthy outlook over forecast period

Plant-based ice cream sees healthy growth, though from low base

Players push to increase consumption during winter months

Savoury Snacks in Estonia

KEY DATA FINDINGS

Fall in constant value sales, as inflation bites

PepsiCo and Balsnack lead savoury snacks

The war in Ukraine drives up average prices as costs rise

Wide product range ensures constant value growth over forecast period

Nuts, seeds and trail mixes register highest volume growth

Private label sees healthy growth

Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia

KEY DATA FINDINGS

Only marginal increase in volume sales for sweet biscuits, as rising price of wheat feeds into higher prices

Mondelez remains the leader, thanks to its strong marketing support

Dried fruit and snack bars register healthy volume growth.

Mixed picture over the forecast period

Products with functional ingredients a key growth area

Significant growth for protein/energy bars, though from low base

The following categories and subcategories are included:

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