Snacks in Japan

Name: Snacks in Japan
Brand: Euromonitor International
Price: 2450 USD

June 2023

USD 2,450

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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Japan report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Snacks in Japan?
Which are the leading brands in Snacks in Japan?
How are products distributed in Snacks in Japan?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Download Table of Contents

Snacks in Japan

EXECUTIVE SUMMARY

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2018-2023

Table 2 Sales of Snacks by Category: Value 2018-2023

Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023

Table 4 Sales of Snacks by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Snacks: % Value 2019-2023

Table 6 LBN Brand Shares of Snacks: % Value 2020-2023

Table 7 Penetration of Private Label by Category: % Value 2018-2023

Table 8 Distribution of Snacks by Format: % Value 2018-2023

Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028

Table 10 Forecast Sales of Snacks by Category: Value 2023-2028

Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028

Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

APPENDIX

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Japan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Price rises on food and other necessities negatively impact retail volume sales of chocolate confectionery

Boxed assortments sees a strong rebound thanks to lifting of COVID-19 restrictions

Launch of health-oriented products by major players continues

PROSPECTS AND OPPORTUNITIES

Utilising social networks and creating diverse ways to celebrate Valentine’s Day to try and sustain sales

Launching new flavours and collaborating with famous content will remain key to attract consumers

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2023

Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023

Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023

Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023

Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023

Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028

Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028

Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028

Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Japan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Gum continues to suffer from mask-wearing, hybrid working, decline in smoking population, and competition with other snacks

Lotte continues to focus on functional gum and researches different benefits of gum

A focus on products with health claims

PROSPECTS AND OPPORTUNITIES

Manufacturers shift their focus to other snacks, as gum is not expected to recover

Collaboration with popular content and celebrities set to continue

Manufacturers likely to focus on creating new value for gum

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2018-2023

Table 26 Sales of Gum by Category: Value 2018-2023

Table 27 Sales of Gum by Category: % Volume Growth 2018-2023

Table 28 Sales of Gum by Category: % Value Growth 2018-2023

Table 29 Sales of Gum by Flavour: Rankings 2018-2023

Table 30 NBO Company Shares of Gum: % Value 2019-2023

Table 31 LBN Brand Shares of Gum: % Value 2020-2023

Table 32 Distribution of Gum by Format: % Value 2018-2023

Table 33 Forecast Sales of Gum by Category: Volume 2023-2028

Table 34 Forecast Sales of Gum by Category: Value 2023-2028

Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028

Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Japan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases and mask-wearing hinder volume sales of sugar confectionery

Gummies boom in Japan drives sales of pastilles, gummies, jellies and chews

Retro-themed products bring a needed distraction in an era filled with uncertainty

PROSPECTS AND OPPORTUNITIES

New innovations likely to remain frequent in sugar confectionery

Health and beauty as potential sales drivers

CATEGORY DATA

Summary 3 Other Sugar Confectionery by Product Type: 2023

Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023

Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023

Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023

Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023

Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023

Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028

Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028

Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028

Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Japan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases and lifting of restrictions negatively impact ice cream retail volume sales

Lotte remains the leading player in ice cream, and frequently launches innovative or collaborative products

Retro-themed products gain momentum as they bring consumers back to the “good old days”

PROSPECTS AND OPPORTUNITIES

Cross-brand collaborations will be one strategy used to drive sales of ice cream

More value-added products expected to be seen in the market

CATEGORY DATA

Table 49 Sales of Ice Cream by Category: Volume 2018-2023

Table 50 Sales of Ice Cream by Category: Value 2018-2023

Table 51 Sales of Ice Cream by Category: % Volume Growth 2018-2023

Table 52 Sales of Ice Cream by Category: % Value Growth 2018-2023

Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023

Table 54 Sales of Impulse Ice Cream by Format: % Value 2018-2023

Table 55 NBO Company Shares of Ice Cream: % Value 2019-2023

Table 56 LBN Brand Shares of Ice Cream: % Value 2020-2023

Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023

Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023

Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023

Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023

Table 61 Distribution of Ice Cream by Format: % Value 2018-2023

Table 62 Forecast Sales of Ice Cream by Category: Volume 2023-2028

Table 63 Forecast Sales of Ice Cream by Category: Value 2023-2028

Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028

Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Japan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases lead to growth in value terms but a decline in volume terms in 2023

Manufacturers launch value-added products to combat losses in profits

Calbee continues to focus on flavour and texture innovation and increasing brand value through special ingredients

PROSPECTS AND OPPORTUNITIES

Launches of seasonal or time-limited flavours and products with unique concepts likely to continue

Shift toward sustainable packaging has slowed, but is likely to resume in the forecast period

Manufacturers likely to offer healthier options to sustain profits and attract health-conscious consumers

CATEGORY DATA

Summary 4 Other Savoury Snacks by Product Type: 2023

Table 66 Sales of Savoury Snacks by Category: Volume 2018-2023

Table 67 Sales of Savoury Snacks by Category: Value 2018-2023

Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 69 Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Table 70 NBO Company Shares of Savoury Snacks: % Value 2019-2023

Table 71 LBN Brand Shares of Savoury Snacks: % Value 2020-2023

Table 72 Distribution of Savoury Snacks by Format: % Value 2018-2023

Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028

Table 74 Forecast Sales of Savoury Snacks by Category: Value 2023-2028

Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028

Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Japan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Retail current value increase mainly driven by price rises

Prominent shrinkflation in sweet biscuits to remain competitive

Blurring of the line between snacks and meals

PROSPECTS AND OPPORTUNITIES

Launch of new flavours and concepts likely to continue

More players likely to enter the health and wellness segment

CATEGORY DATA

Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023

Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023

Table 83 NBO Company Shares of Sweet Biscuits: % Value 2019-2023

Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023

Table 85 NBO Company Shares of Snack Bars: % Value 2019-2023

Table 86 LBN Brand Shares of Snack Bars: % Value 2020-2023

Table 87 NBO Company Shares of Fruit Snacks: % Value 2019-2023

Table 88 LBN Brand Shares of Fruit Snacks: % Value 2020-2023

Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023

Table 90 Distribution of Sweet Biscuits by Format: % Value 2018-2023

Table 91 Distribution of Snack Bars by Format: % Value 2018-2023

Table 92 Distribution of Fruit Snacks by Format: % Value 2018-2023

Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028

Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028

Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028

Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Snacks

- - Chocolate Pouches and Bags
  - Boxed Assortments
  - Chocolate with Toys
  - Countlines
  - Seasonal Chocolate
  - Tablets
  - Other Chocolate Confectionery
- - Bubble Gum
  - Chewing Gum
- - Boiled Sweets
  - Liquorice
  - Lollipops
  - Medicated Confectionery
  - - Power Mints
    - Standard Mints
  - Pastilles, Gummies, Jellies and Chews
  - Toffees, Caramels and Nougat
  - Other Sugar Confectionery
- Frozen Yoghurt
- - Single Portion Dairy Ice Cream
  - Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
- - - Bulk Dairy Ice Cream
    - Ice Cream Desserts
    - Multi-Pack Dairy Ice Cream
  - - Bulk Water Ice Cream
    - Multi-Pack Water Ice Cream
- Nuts, Seeds and Trail Mixes
- - Potato Chips
  - Tortilla Chips
  - Puffed Snacks
  - Rice Snacks
  - Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
- - Dried Fruit
  - Processed Fruit Snacks
- - Cereal Bars
  - Protein/Energy Bars
  - Fruit and Nut Bars
- - Chocolate Coated Biscuits
  - Cookies
  - Filled Biscuits
  - Plain Biscuits
  - Wafers

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This report originates from Passport, our Snacks research and analysis database.

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What's New

Snacks in Japan

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

Overview:

The Snacks in Japan report includes:

This report answers:

Snacks in Japan

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

APPENDIX

DISCLAIMER

Chocolate Confectionery in Japan

KEY DATA FINDINGS

Price rises on food and other necessities negatively impact retail volume sales of chocolate confectionery

Boxed assortments sees a strong rebound thanks to lifting of COVID-19 restrictions

Launch of health-oriented products by major players continues

Utilising social networks and creating diverse ways to celebrate Valentine’s Day to try and sustain sales

Launching new flavours and collaborating with famous content will remain key to attract consumers

Gum in Japan

KEY DATA FINDINGS

Gum continues to suffer from mask-wearing, hybrid working, decline in smoking population, and competition with other snacks

Lotte continues to focus on functional gum and researches different benefits of gum

A focus on products with health claims

Manufacturers shift their focus to other snacks, as gum is not expected to recover

Collaboration with popular content and celebrities set to continue

Manufacturers likely to focus on creating new value for gum

Sugar Confectionery in Japan

KEY DATA FINDINGS

Price increases and mask-wearing hinder volume sales of sugar confectionery

Gummies boom in Japan drives sales of pastilles, gummies, jellies and chews

Retro-themed products bring a needed distraction in an era filled with uncertainty

New innovations likely to remain frequent in sugar confectionery

Health and beauty as potential sales drivers

Ice Cream in Japan

KEY DATA FINDINGS

Price increases and lifting of restrictions negatively impact ice cream retail volume sales

Lotte remains the leading player in ice cream, and frequently launches innovative or collaborative products

Retro-themed products gain momentum as they bring consumers back to the “good old days”

Cross-brand collaborations will be one strategy used to drive sales of ice cream

More value-added products expected to be seen in the market

Savoury Snacks in Japan

KEY DATA FINDINGS

Price increases lead to growth in value terms but a decline in volume terms in 2023

Manufacturers launch value-added products to combat losses in profits

Calbee continues to focus on flavour and texture innovation and increasing brand value through special ingredients

Launches of seasonal or time-limited flavours and products with unique concepts likely to continue

Shift toward sustainable packaging has slowed, but is likely to resume in the forecast period

Manufacturers likely to offer healthier options to sustain profits and attract health-conscious consumers

Sweet Biscuits, Snack Bars and Fruit Snacks in Japan

KEY DATA FINDINGS

Retail current value increase mainly driven by price rises

Prominent shrinkflation in sweet biscuits to remain competitive

Blurring of the line between snacks and meals

Launch of new flavours and concepts likely to continue

More players likely to enter the health and wellness segment

The following categories and subcategories are included:

Recommended Reports

Sweet Biscuits, Snack Bars and Fruit Snacks in Japan

Savoury Snacks in Japan

Consumer Lifestyles in Japan

Why buy this report?

NEW REPORT GUARANTEE

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