In 2023, snacks in Jordan is seeing impressive growth, benefiting from the end of the COVID-19 pandemic and return to normal. The return to schools and universities in particular is having a positive impact as students are the main consumers of snacks and often bring potato chips to snack on throughout their learning day.
In 2023, snacks in Jordan has continued its upward trend as seen prior to the COVID-19 pandemic thanks to the government’s full easing of restrictions and lockdowns. The reopening of schools and universities in particular has led to increased demand due to older students and parents buying more snacks for school lunches.
Snacks hold an important place in the lives of Jordanians. Since dinner is usually taken very late, many people have a late afternoon or early evening snack to bridge the gap between lunch and dinner.
Jordan has quite a young population and the median age was 24 years in 2023, slightly above the Middle Eastern average. Despite slightly lowering, Jordan’s birth rate remains quite high at 21 live births per 1,000 population.
Aside from traffic jams during rush hour and some badly repaired roads, there are little challenges to the distribution of packaged food in Jordan.
Over the forecast period, snacks in Jordan will continue benefiting from ongoing population growth, especially as it means there will be more school children consumers whose parents will purchase popular snack choices, such as potato chips, for school lunches. Likewise, as the pandemic becomes a thing of the past and global inflation rates start to curve, the industry will also benefit from the recovering economy and improved purchasing power.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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