Snacks in Kazakhstan

Name: Snacks in Kazakhstan
Brand: Euromonitor International
Price: 2450 USD

July 2023

USD 2,450

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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Kazakhstan report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Snacks in Kazakhstan?
Which are the leading brands in Snacks in Kazakhstan?
How are products distributed in Snacks in Kazakhstan?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Download Table of Contents

Snacks in Kazakhstan

EXECUTIVE SUMMARY

Snacks in 2023: The big picture

Key trends in 2023

Competitive Landscape

Channel developments

What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2018-2023

Table 2 Sales of Snacks by Category: Value 2018-2023

Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023

Table 4 Sales of Snacks by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Snacks: % Value 2019-2023

Table 6 LBN Brand Shares of Snacks: % Value 2020-2023

Table 7 Distribution of Snacks by Format: % Value 2018-2023

Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028

Table 9 Forecast Sales of Snacks by Category: Value 2023-2028

Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028

Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Kazakhstan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Slow revival

Brand competition intensifies

Rakhat retains lead, while KDV Group OOO is strengthening its position

PROSPECTS AND OPPORTUNITIES

Sales growth will be held back by high prices

Future lies outside the box

Chocolate with toys to see more positive performance

CATEGORY DATA

Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023

Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023

Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023

Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023

Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028

Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028

Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028

Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Kazakhstan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Gum category sees a positive sales trend

Gum remains dependent on imports

The trend for health retains its relevance

PROSPECTS AND OPPORTUNITIES

Population growth a driver for the gum category

Price growth in the gum category expected to be moderate

Entry into market difficult for new players

CATEGORY DATA

Table 24 Sales of Gum by Category: Volume 2018-2023

Table 25 Sales of Gum by Category: Value 2018-2023

Table 26 Sales of Gum by Category: % Volume Growth 2018-2023

Table 27 Sales of Gum by Category: % Value Growth 2018-2023

Table 28 NBO Company Shares of Gum: % Value 2019-2023

Table 29 LBN Brand Shares of Gum: % Value 2020-2023

Table 30 Distribution of Gum by Format: % Value 2018-2023

Table 31 Forecast Sales of Gum by Category: Volume 2023-2028

Table 32 Forecast Sales of Gum by Category: Value 2023-2028

Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028

Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Kazakhstan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Problems with shortage of raw materials

The trend towards healthier eating is on the rise

The share of Russian brands increases

PROSPECTS AND OPPORTUNITIES

Sugar confectionery will remain expensive

The toffees, caramels and nougat category will stagnate

The local company, Bayan Sulu AO, to retain its sales lead

CATEGORY DATA

Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023

Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023

Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023

Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023

Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023

Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028

Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028

Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028

Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Kazakhstan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Sales are back on track

The take-home dairy ice cream category is expanding

The share of local production is growing

PROSPECTS AND OPPORTUNITIES

Low-priced segment brands will be more relevant

The production potential in the country is increasing

Plant-based ice cream development prospects

CATEGORY DATA

Table 47 Sales of Ice Cream by Category: Volume 2018-2023

Table 48 Sales of Ice Cream by Category: Value 2018-2023

Table 49 Sales of Ice Cream by Category: % Volume Growth 2018-2023

Table 50 Sales of Ice Cream by Category: % Value Growth 2018-2023

Table 51 NBO Company Shares of Ice Cream: % Value 2019-2023

Table 52 LBN Brand Shares of Ice Cream: % Value 2020-2023

Table 53 Distribution of Ice Cream by Format: % Value 2018-2023

Table 54 Forecast Sales of Ice Cream by Category: Volume 2023-2028

Table 55 Forecast Sales of Ice Cream by Category: Value 2023-2028

Table 56 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028

Table 57 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Kazakhstan

KEY DATA FINDINGS

2023 DEVELOPMENTS

Price remains a key issue

Innovative products generate interest

The share of Russian brands increases in the savoury snacks category

PROSPECTS AND OPPORTUNITIES

The development of modern trade contributes to the growth of savoury snacks

Interest in the popcorn category will be stable

The meat snacks and seafood snacks categories offer growth potential

CATEGORY DATA

Table 58 Sales of Savoury Snacks by Category: Volume 2018-2023

Table 59 Sales of Savoury Snacks by Category: Value 2018-2023

Table 60 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 61 Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Table 62 NBO Company Shares of Savoury Snacks: % Value 2019-2023

Table 63 LBN Brand Shares of Savoury Snacks: % Value 2020-2023

Table 64 Distribution of Savoury Snacks by Format: % Value 2018-2023

Table 65 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028

Table 66 Forecast Sales of Savoury Snacks by Category: Value 2023-2028

Table 67 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028

Table 68 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan

KEY DATA FINDINGS

2023 DEVELOPMENTS

The sweet biscuits category is growing in volume terms

The wafers category sees falling volumes

The Milka brand has expanded its product range

PROSPECTS AND OPPORTUNITIES

Sweet biscuits to continue to benefit from role as an alternative to more expensive confectionery

Plain biscuits offers growth potential in challenging economic conditions

Competition between players to intensify

CATEGORY DATA

Table 69 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 70 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 71 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 72 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Table 73 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023

Table 74 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023

Table 75 NBO Company Shares of Sweet Biscuits: % Value 2019-2023

Table 76 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023

Table 77 NBO Company Shares of Snack Bars: % Value 2019-2023

Table 78 LBN Brand Shares of Snack Bars: % Value 2020-2023

Table 79 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023

Table 80 Distribution of Sweet Biscuits by Format: % Value 2018-2023

Table 81 Distribution of Snack Bars by Format: % Value 2018-2023

Table 82 Distribution of Fruit Snacks by Format: % Value 2018-2023

Table 83 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028

Table 84 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028

Table 85 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028

Table 86 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Snacks

- - Chocolate Pouches and Bags
  - Boxed Assortments
  - Chocolate with Toys
  - Countlines
  - Seasonal Chocolate
  - Tablets
  - Other Chocolate Confectionery
- - Bubble Gum
  - Chewing Gum
- - Boiled Sweets
  - Liquorice
  - Lollipops
  - Medicated Confectionery
  - - Power Mints
    - Standard Mints
  - Pastilles, Gummies, Jellies and Chews
  - Toffees, Caramels and Nougat
  - Other Sugar Confectionery
- Frozen Yoghurt
- - Single Portion Dairy Ice Cream
  - Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
- - - Bulk Dairy Ice Cream
    - Ice Cream Desserts
    - Multi-Pack Dairy Ice Cream
  - - Bulk Water Ice Cream
    - Multi-Pack Water Ice Cream
- Nuts, Seeds and Trail Mixes
- - Potato Chips
  - Tortilla Chips
  - Puffed Snacks
  - Rice Snacks
  - Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
- - Dried Fruit
  - Processed Fruit Snacks
- - Cereal Bars
  - Protein/Energy Bars
  - Fruit and Nut Bars
- - Chocolate Coated Biscuits
  - Cookies
  - Filled Biscuits
  - Plain Biscuits
  - Wafers

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This report originates from Passport, our Snacks research and analysis database.

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What's New

Snacks in Kazakhstan

Snacks in 2023: The big picture

Key trends in 2023

Competitive Landscape

Channel developments

What next for snacks?

Overview:

The Snacks in Kazakhstan report includes:

This report answers:

Snacks in Kazakhstan

Snacks in 2023: The big picture

Key trends in 2023

Competitive Landscape

Channel developments

What next for snacks?

DISCLAIMER

Chocolate Confectionery in Kazakhstan

KEY DATA FINDINGS

Slow revival

Brand competition intensifies

Rakhat retains lead, while KDV Group OOO is strengthening its position

Sales growth will be held back by high prices

Future lies outside the box

Chocolate with toys to see more positive performance

Gum in Kazakhstan

KEY DATA FINDINGS

Gum category sees a positive sales trend

Gum remains dependent on imports

The trend for health retains its relevance

Population growth a driver for the gum category

Price growth in the gum category expected to be moderate

Entry into market difficult for new players

Sugar Confectionery in Kazakhstan

KEY DATA FINDINGS

Problems with shortage of raw materials

The trend towards healthier eating is on the rise

The share of Russian brands increases

Sugar confectionery will remain expensive

The toffees, caramels and nougat category will stagnate

The local company, Bayan Sulu AO, to retain its sales lead

Ice Cream in Kazakhstan

KEY DATA FINDINGS

Sales are back on track

The take-home dairy ice cream category is expanding

The share of local production is growing

Low-priced segment brands will be more relevant

The production potential in the country is increasing

Plant-based ice cream development prospects

Savoury Snacks in Kazakhstan

KEY DATA FINDINGS

Price remains a key issue

Innovative products generate interest

The share of Russian brands increases in the savoury snacks category

The development of modern trade contributes to the growth of savoury snacks

Interest in the popcorn category will be stable

The meat snacks and seafood snacks categories offer growth potential

Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan

KEY DATA FINDINGS

The sweet biscuits category is growing in volume terms

The wafers category sees falling volumes

The Milka brand has expanded its product range

Sweet biscuits to continue to benefit from role as an alternative to more expensive confectionery

Plain biscuits offers growth potential in challenging economic conditions

Competition between players to intensify

The following categories and subcategories are included:

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