Snacks in Kenya

Name: Snacks in Kenya
Brand: Euromonitor International
Price: 2450 USD

July 2023

USD 2,450

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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Kenya report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Snacks in Kenya?
Which are the leading brands in Snacks in Kenya?
How are products distributed in Snacks in Kenya?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Download Table of Contents

Snacks in Kenya

EXECUTIVE SUMMARY

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2018-2023

Table 2 Sales of Snacks by Category: Value 2018-2023

Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023

Table 4 Sales of Snacks by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Snacks: % Value 2019-2023

Table 6 LBN Brand Shares of Snacks: % Value 2020-2023

Table 7 Distribution of Snacks by Format: % Value 2018-2023

Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028

Table 9 Forecast Sales of Snacks by Category: Value 2023-2028

Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028

Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Kenya

KEY DATA FINDINGS

2023 DEVELOPMENTS

Modern grocery channels drive growth of chocolate confectionery

Younger consumers in particular enjoy chocolate confectionery

Mars aims to increase its distribution, but Cadbury maintains its lead

PROSPECTS AND OPPORTUNITIES

Wider consumer base expected, as supermarkets set to see further expansion

Recently opened site will help Mars achieve its objectives

Government scrutiny of unhealthy products could hamper growth

CATEGORY DATA

Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023

Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023

Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023

Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023

Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028

Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028

Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028

Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Kenya

KEY DATA FINDINGS

2023 DEVELOPMENTS

Small local grocers leads formal trade of gum, due to small pack sizes

Wrigley maintains its dominance, but a local player launches a new reference

New production site in Kenya helps Wrigley/Mars strengthen its position

PROSPECTS AND OPPORTUNITIES

Functional benefits and flavours will remain important to maintain growth

Rising prices likely to hamper the growth prospects for gum

Younger consumers will remain an important target group for players

CATEGORY DATA

Table 24 Sales of Gum by Category: Volume 2018-2023

Table 25 Sales of Gum by Category: Value 2018-2023

Table 26 Sales of Gum by Category: % Volume Growth 2018-2023

Table 27 Sales of Gum by Category: % Value Growth 2018-2023

Table 28 NBO Company Shares of Gum: % Value 2019-2023

Table 29 LBN Brand Shares of Gum: % Value 2020-2023

Table 30 Distribution of Gum by Format: % Value 2018-2023

Table 31 Forecast Sales of Gum by Category: Volume 2023-2028

Table 32 Forecast Sales of Gum by Category: Value 2023-2028

Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028

Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Kenya

KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising costs increase prices, driving volume decline

Competition from informal retail, and from home-made goods in traditional outlets

Kenafric continues to lead a fragmented category

PROSPECTS AND OPPORTUNITIES

Even retail expansion and development will be unable to prevent continued decline

Rising prices set to have a negative impact on volume sales

Health concerns lead to increased scrutiny by government, and action by players

CATEGORY DATA

Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023

Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023

Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023

Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023

Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023

Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028

Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028

Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028

Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Kenya

KEY DATA FINDINGS

2023 DEVELOPMENTS

Impulse ice cream drives growth due to lower outlay

Leading player launches vegan ice cream, but markets it as dairy-free

Butter manufacturers move to ice cream, but high prices limit sales

PROSPECTS AND OPPORTUNITIES

Higher prices and storage problems to drive sales from bulk to impulse ice cream

Opportunities in retail set to be driven by rising popularity in foodservice

Brands likely to reach more consumers due to retail expansion and improvement

CATEGORY DATA

Table 47 Sales of Ice Cream by Category: Volume 2018-2023

Table 48 Sales of Ice Cream by Category: Value 2018-2023

Table 49 Sales of Ice Cream by Category: % Volume Growth 2018-2023

Table 50 Sales of Ice Cream by Category: % Value Growth 2018-2023

Table 51 NBO Company Shares of Ice Cream: % Value 2019-2023

Table 52 LBN Brand Shares of Ice Cream: % Value 2020-2023

Table 53 Distribution of Ice Cream by Format: % Value 2018-2023

Table 54 Forecast Sales of Ice Cream by Category: Volume 2023-2028

Table 55 Forecast Sales of Ice Cream by Category: Value 2023-2028

Table 56 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028

Table 57 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Kenya

KEY DATA FINDINGS

2023 DEVELOPMENTS

Potato chips drives sales and growth due to popularity amongst younger consumers

Local brand maintains its lead with wide distribution, local flavours and small packs

Savoury home-made options compete with packaged savoury snacks

PROSPECTS AND OPPORTUNITIES

Retail expansion set to drive continued growth, but challenge from informal market

Products containing high saturated fat likely to come under government scrutiny

Challenges of climate change set to impact potato chips

CATEGORY DATA

Summary 2 Other Savoury Snacks by Product Type: 2023

Table 58 Sales of Savoury Snacks by Category: Volume 2018-2023

Table 59 Sales of Savoury Snacks by Category: Value 2018-2023

Table 60 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 61 Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Table 62 NBO Company Shares of Savoury Snacks: % Value 2019-2023

Table 63 LBN Brand Shares of Savoury Snacks: % Value 2020-2023

Table 64 Distribution of Savoury Snacks by Format: % Value 2018-2023

Table 65 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028

Table 66 Forecast Sales of Savoury Snacks by Category: Value 2023-2028

Table 67 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028

Table 68 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

KEY DATA FINDINGS

2023 DEVELOPMENTS

Volume growth is maintained despite rising prices, due to shrinkflation

Changing product range stocked in small local grocers

Local players continue to dominate, but Kenafric now has an Indian stakeholder

PROSPECTS AND OPPORTUNITIES

Steady growth, but price rises will push some consumers to broken down bulk packs

Fruit snacks and snack bars are emerging categories

Health concerns will lead to more lower sugar options

CATEGORY DATA

Table 69 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 70 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 71 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 72 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Table 73 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023

Table 74 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023

Table 75 NBO Company Shares of Sweet Biscuits: % Value 2019-2023

Table 76 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023

Table 77 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023

Table 78 Distribution of Sweet Biscuits by Format: % Value 2018-2023

Table 79 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028

Table 80 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028

Table 81 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028

Table 82 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Snacks

- - Chocolate Pouches and Bags
  - Boxed Assortments
  - Chocolate with Toys
  - Countlines
  - Seasonal Chocolate
  - Tablets
  - Other Chocolate Confectionery
- - Bubble Gum
  - Chewing Gum
- - Boiled Sweets
  - Liquorice
  - Lollipops
  - Medicated Confectionery
  - - Power Mints
    - Standard Mints
  - Pastilles, Gummies, Jellies and Chews
  - Toffees, Caramels and Nougat
  - Other Sugar Confectionery
- Frozen Yoghurt
- - Single Portion Dairy Ice Cream
  - Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
- - - Bulk Dairy Ice Cream
    - Ice Cream Desserts
    - Multi-Pack Dairy Ice Cream
  - - Bulk Water Ice Cream
    - Multi-Pack Water Ice Cream
- Nuts, Seeds and Trail Mixes
- - Potato Chips
  - Tortilla Chips
  - Puffed Snacks
  - Rice Snacks
  - Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
- - Dried Fruit
  - Processed Fruit Snacks
- - Cereal Bars
  - Protein/Energy Bars
  - Fruit and Nut Bars
- - Chocolate Coated Biscuits
  - Cookies
  - Filled Biscuits
  - Plain Biscuits
  - Wafers

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Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Snacks research and analysis database.

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What's New

Snacks in Kenya

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

Overview:

The Snacks in Kenya report includes:

This report answers:

Snacks in Kenya

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

DISCLAIMER

Chocolate Confectionery in Kenya

KEY DATA FINDINGS

Modern grocery channels drive growth of chocolate confectionery

Younger consumers in particular enjoy chocolate confectionery

Mars aims to increase its distribution, but Cadbury maintains its lead

Wider consumer base expected, as supermarkets set to see further expansion

Recently opened site will help Mars achieve its objectives

Government scrutiny of unhealthy products could hamper growth

Gum in Kenya

KEY DATA FINDINGS

Small local grocers leads formal trade of gum, due to small pack sizes

Wrigley maintains its dominance, but a local player launches a new reference

New production site in Kenya helps Wrigley/Mars strengthen its position

Functional benefits and flavours will remain important to maintain growth

Rising prices likely to hamper the growth prospects for gum

Younger consumers will remain an important target group for players

Sugar Confectionery in Kenya

KEY DATA FINDINGS

Rising costs increase prices, driving volume decline

Competition from informal retail, and from home-made goods in traditional outlets

Kenafric continues to lead a fragmented category

Even retail expansion and development will be unable to prevent continued decline

Rising prices set to have a negative impact on volume sales

Health concerns lead to increased scrutiny by government, and action by players

Ice Cream in Kenya

KEY DATA FINDINGS

Impulse ice cream drives growth due to lower outlay

Leading player launches vegan ice cream, but markets it as dairy-free

Butter manufacturers move to ice cream, but high prices limit sales

Higher prices and storage problems to drive sales from bulk to impulse ice cream

Opportunities in retail set to be driven by rising popularity in foodservice

Brands likely to reach more consumers due to retail expansion and improvement

Savoury Snacks in Kenya

KEY DATA FINDINGS

Potato chips drives sales and growth due to popularity amongst younger consumers

Local brand maintains its lead with wide distribution, local flavours and small packs

Savoury home-made options compete with packaged savoury snacks

Retail expansion set to drive continued growth, but challenge from informal market

Products containing high saturated fat likely to come under government scrutiny

Challenges of climate change set to impact potato chips

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

KEY DATA FINDINGS

Volume growth is maintained despite rising prices, due to shrinkflation

Changing product range stocked in small local grocers

Local players continue to dominate, but Kenafric now has an Indian stakeholder

Steady growth, but price rises will push some consumers to broken down bulk packs

Fruit snacks and snack bars are emerging categories

Health concerns will lead to more lower sugar options

The following categories and subcategories are included:

Recommended Reports

Savoury Snacks in Kenya

Alcoholic Drinks in Kenya

Snacks in Tanzania

Why buy this report?

NEW REPORT GUARANTEE

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