In 2023, snacks in Laos continues to benefit from the full reopening of the economy as the COVID-19 pandemic has come to an end. With students returning to educational institutes full-time, this has partially driven demand as snacks are popular lunch box choices for these core consumers.
In 2023, snacks remain popular among Lao consumers, namely the younger generations. These products are popular when seeking to satiate hunger, especially when on the go, while they are also popularly consumed alongside tea and coffee.
There are few local packaged food products in the country with most products being imported, particularly from Thailand. Moreover, there is no local industry for packaged food processing in Laos despite support from the government and international organisations.
Snacks that are fortified with added vitamins or which have low calories are also growing in popularity as local consumers are being influenced by advertising on TV, which encourages people to avoid being overweight and to be healthy. Satellite TV advertising is one of the main marketing channels through which Thai industry players promote their snacks brands to Lao consumers.
During the height of the pandemic, the government continued to allow the transportation of goods across the border between Laos and Thailand. As such, COVID-19 did not have a significant impact on the supply and distribution of snacks.
Demographic factors such the country’s young population and strong birth rate should also continue to boost demand for snacks, with young adults and children being key consumers. A further rise in disposable income would also boost sales.
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