Snacks in Morocco

Name: Snacks in Morocco
Brand: Euromonitor International
Price: 2450 USD

July 2023

USD 2,450

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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Morocco report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Snacks in Morocco?
Which are the leading brands in Snacks in Morocco?
How are products distributed in Snacks in Morocco?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Download Table of Contents

Snacks in Morocco

EXECUTIVE SUMMARY

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2018-2023

Table 2 Sales of Snacks by Category: Value 2018-2023

Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023

Table 4 Sales of Snacks by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Snacks: % Value 2019-2023

Table 6 LBN Brand Shares of Snacks: % Value 2020-2023

Table 7 Penetration of Private Label by Category: % Value 2018-2023

Table 8 Distribution of Snacks by Format: % Value 2018-2023

Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028

Table 10 Forecast Sales of Snacks by Category: Value 2023-2028

Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028

Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Morocco

KEY DATA FINDINGS

2023 DEVELOPMENTS

Slowdown in growth in 2023

Seasonal chocolate benefits from robust demand amongst more affluent consumers

Chocolate with toys suffers food poisoning scare

PROSPECTS AND OPPORTUNITIES

Uncertain economic climate will restrict growth, at least in the short-term

Growing competition from other snacks

Expected shift towards healthier snacks

CATEGORY DATA

Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023

Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023

Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023

Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023

Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028

Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028

Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028

Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Morocco

KEY DATA FINDINGS

2023 DEVELOPMENTS

Positive growth in 2023, despite tough economic climate

Sugar-free chewing gum leads sales

Mondelez continues to lead the way

PROSPECTS AND OPPORTUNITIES

Modest growth expected, despite ongoing economic uncertainty

Health and wellness trend will exert a growing influence

Sugar confectionery could pose a threat to bubble gum

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2018-2023

Table 26 Sales of Gum by Category: Value 2018-2023

Table 27 Sales of Gum by Category: % Volume Growth 2018-2023

Table 28 Sales of Gum by Category: % Value Growth 2018-2023

Table 29 Sales of Gum by Flavour: Rankings 2018-2023

Table 30 NBO Company Shares of Gum: % Value 2019-2023

Table 31 LBN Brand Shares of Gum: % Value 2020-2023

Table 32 Distribution of Gum by Format: % Value 2018-2023

Table 33 Forecast Sales of Gum by Category: Volume 2023-2028

Table 34 Forecast Sales of Gum by Category: Value 2023-2028

Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028

Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Morocco

KEY DATA FINDINGS

2023 DEVELOPMENTS

Slowdown in growth in 2023, as Moroccans shy away from “indulgent” purchases

Power mints benefit from their healthy positioning

Sugarised products continue to dominate sales

PROSPECTS AND OPPORTUNITIES

Decelerating growth phase ahead, thanks to ongoing economic uncertainty and consumer health concerns

Possible competition from healthier chocolate confectionery variants

Medicated confectionery will see strongest performance

CATEGORY DATA

Summary 2 Other Sugar Confectionery by Product Type: 2023

Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023

Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023

Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023

Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023

Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023

Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028

Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028

Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028

Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Morocco

KEY DATA FINDINGS

2023 DEVELOPMENTS

Price rises and limited number of consumption occasions impact volume sales in 2023

Increase in products with value-added benefits, including health and wellness attributes

Mobigen retains its lead

PROSPECTS AND OPPORTUNITIES

Improved performance expected, thanks to marketing efforts of leading players

Take-home ice cream offers greatest potential, while functional products will remain niche in terms of sales

Development of modern grocery retailing will support growth

CATEGORY DATA

Table 49 Sales of Ice Cream by Category: Volume 2018-2023

Table 50 Sales of Ice Cream by Category: Value 2018-2023

Table 51 Sales of Ice Cream by Category: % Volume Growth 2018-2023

Table 52 Sales of Ice Cream by Category: % Value Growth 2018-2023

Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023

Table 54 Sales of Impulse Ice Cream by Format: % Value 2018-2023

Table 55 NBO Company Shares of Ice Cream: % Value 2019-2023

Table 56 LBN Brand Shares of Ice Cream: % Value 2020-2023

Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023

Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023

Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023

Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023

Table 61 Distribution of Ice Cream by Format: % Value 2018-2023

Table 62 Forecast Sales of Ice Cream by Category: Volume 2023-2028

Table 63 Forecast Sales of Ice Cream by Category: Value 2023-2028

Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028

Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Morocco

KEY DATA FINDINGS

2023 DEVELOPMENTS

Improved performance for savoury snacks, with nuts leading the way

Healthier products enter the market

Leader Foods goes from strength to strength

PROSPECTS AND OPPORTUNITIES

Savoury snacks will polarise between premium and value offerings

Rise in health consciousness will create opportunities

Puffed snacks will lead growth

CATEGORY DATA

Table 66 Sales of Savoury Snacks by Category: Volume 2018-2023

Table 67 Sales of Savoury Snacks by Category: Value 2018-2023

Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 69 Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Table 70 NBO Company Shares of Savoury Snacks: % Value 2019-2023

Table 71 LBN Brand Shares of Savoury Snacks: % Value 2020-2023

Table 72 Distribution of Savoury Snacks by Format: % Value 2018-2023

Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028

Table 74 Forecast Sales of Savoury Snacks by Category: Value 2023-2028

Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028

Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco

KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy growth, despite rising raw material costs

Health and wellness trends continue to shape the market, but snack bars see a slowdown in growth

Mondelez maintains its strong lead, while local player Biscuiterie Moderne Zine makes strides

PROSPECTS AND OPPORTUNITIES

Healthy demand, despite rising unit prices

Chocolate confectionery could pose a potential threat

Wafers will see strongest performance

CATEGORY DATA

Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023

Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023

Table 83 NBO Company Shares of Sweet Biscuits: % Value 2019-2023

Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023

Table 85 NBO Company Shares of Snack Bars: % Value 2019-2023

Table 86 LBN Brand Shares of Snack Bars: % Value 2020-2023

Table 87 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023

Table 88 Distribution of Sweet Biscuits by Format: % Value 2018-2023

Table 89 Distribution of Snack Bars by Format: % Value 2018-2023

Table 90 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028

Table 91 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028

Table 92 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028

Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Snacks

- - Chocolate Pouches and Bags
  - Boxed Assortments
  - Chocolate with Toys
  - Countlines
  - Seasonal Chocolate
  - Tablets
  - Other Chocolate Confectionery
- - Bubble Gum
  - Chewing Gum
- - Boiled Sweets
  - Liquorice
  - Lollipops
  - Medicated Confectionery
  - - Power Mints
    - Standard Mints
  - Pastilles, Gummies, Jellies and Chews
  - Toffees, Caramels and Nougat
  - Other Sugar Confectionery
- Frozen Yoghurt
- - Single Portion Dairy Ice Cream
  - Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
- - - Bulk Dairy Ice Cream
    - Ice Cream Desserts
    - Multi-Pack Dairy Ice Cream
  - - Bulk Water Ice Cream
    - Multi-Pack Water Ice Cream
- Nuts, Seeds and Trail Mixes
- - Potato Chips
  - Tortilla Chips
  - Puffed Snacks
  - Rice Snacks
  - Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
- - Dried Fruit
  - Processed Fruit Snacks
- - Cereal Bars
  - Protein/Energy Bars
  - Fruit and Nut Bars
- - Chocolate Coated Biscuits
  - Cookies
  - Filled Biscuits
  - Plain Biscuits
  - Wafers

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Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Snacks research and analysis database.

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What's New

Snacks in Morocco

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

Overview:

The Snacks in Morocco report includes:

This report answers:

Snacks in Morocco

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

DISCLAIMER

Chocolate Confectionery in Morocco

KEY DATA FINDINGS

Slowdown in growth in 2023

Seasonal chocolate benefits from robust demand amongst more affluent consumers

Chocolate with toys suffers food poisoning scare

Uncertain economic climate will restrict growth, at least in the short-term

Growing competition from other snacks

Expected shift towards healthier snacks

Gum in Morocco

KEY DATA FINDINGS

Positive growth in 2023, despite tough economic climate

Sugar-free chewing gum leads sales

Mondelez continues to lead the way

Modest growth expected, despite ongoing economic uncertainty

Health and wellness trend will exert a growing influence

Sugar confectionery could pose a threat to bubble gum

Sugar Confectionery in Morocco

KEY DATA FINDINGS

Slowdown in growth in 2023, as Moroccans shy away from “indulgent” purchases

Power mints benefit from their healthy positioning

Sugarised products continue to dominate sales

Decelerating growth phase ahead, thanks to ongoing economic uncertainty and consumer health concerns

Possible competition from healthier chocolate confectionery variants

Medicated confectionery will see strongest performance

Ice Cream in Morocco

KEY DATA FINDINGS

Price rises and limited number of consumption occasions impact volume sales in 2023

Increase in products with value-added benefits, including health and wellness attributes

Mobigen retains its lead

Improved performance expected, thanks to marketing efforts of leading players

Take-home ice cream offers greatest potential, while functional products will remain niche in terms of sales

Development of modern grocery retailing will support growth

Savoury Snacks in Morocco

KEY DATA FINDINGS

Improved performance for savoury snacks, with nuts leading the way

Healthier products enter the market

Leader Foods goes from strength to strength

Savoury snacks will polarise between premium and value offerings

Rise in health consciousness will create opportunities

Puffed snacks will lead growth

Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco

KEY DATA FINDINGS

Healthy growth, despite rising raw material costs

Health and wellness trends continue to shape the market, but snack bars see a slowdown in growth

Mondelez maintains its strong lead, while local player Biscuiterie Moderne Zine makes strides

Healthy demand, despite rising unit prices

Chocolate confectionery could pose a potential threat

Wafers will see strongest performance

The following categories and subcategories are included:

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Why buy this report?

NEW REPORT GUARANTEE

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