After being negatively impacted by the COVID-19 pandemic in 2020 and 2021, sales of snacks finally began to improve in 2022. The removal of pandemic-related restrictions and the return of tourism in 2023 continued to support rising demand.
The post COVID-19 period is set to see an improvement in sales of snacks, though the market is set to remain in a recovery phase in 2023. The volume sales of most categories are on the rise.
In general, the product offer is wider in chocolate confectionery in comparison to sugar confectionery or gum, in terms of both local and international brands. The demand for chocolate confectionery varies based on seasonal consumer preferences, with the peak sales season running during holidays such as Ramadan when chocolate confectionery is often given as a gift.
The emergence of the pandemic resulted in some changes to Oman’s population. While Oman’s population increased substantially over the review period, much of the growth was attributed to the large number of expatriates living in the country.
The government of Oman has laid out long-term objectives to improve logistics and infrastructure in the country, which are set to take place over several years. The government aims to ease congestion and enhance capacity by investing in infrastructure and technology for new ports and road links, as well as increased routes for national airline carriers.
Over the forecast period, the country’s recovery from the pandemic will continue to have a positive impact on both the snacks industry and consumer behaviour. However, as the number of expats has been declining in the country since 2018, industry players will need to make changes to appeal to a wider number of local consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Snacks industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Snacks
This report originates from Passport, our Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!