Snacks in Portugal
Snacks in 2023: The big picture
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Chocolate Confectionery in Portugal
Chocolate remains popular as an indulgent treat, with ongoing value and volume growth
Supply chain issues create challenges for chocolate players, dampening even greater success
Innovation seen from the leading global players in chocolate confectionery
Price increases and low spending power influence consumers’ choices
Demand for “healthier” chocolate confectionery and sustainable production continues
Innovation is the key to stronger growth in chocolate confectionery
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
Gum in Portugal
Gum slowly recovers from pandemic impacts, while Perfetti Van Melle acquires Mondelez’s gum business
Price hikes remain relatively mild in gum, although private labels can still gain shares
Kiosk closures limit gum’s traditional distribution channels, while new ones open
Larger formats and sustainable packaging set to be the next trends
Product rationalisation remains the key focus, from industry to distribution
What happens next will depend on the story of Mondelez and Perfetti Van Melle
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 Sales of Gum by Flavour: Rankings 2018-2023
Table 30 NBO Company Shares of Gum: % Value 2019-2023
Table 31 LBN Brand Shares of Gum: % Value 2020-2023
Table 32 Distribution of Gum by Format: % Value 2018-2023
Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
Table 34 Forecast Sales of Gum by Category: Value 2023-2028
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028
Sugar Confectionery in Portugal
Flat and declining volume, due to sugar confectionery not being a priority category
Few innovations in a mature category, although Haribo and Chupa Chups launch new variants
Medicated confectionery maintains a degree of popularity
The importance of private label set to increase in sugar confectionery
Health and wellbeing trends will influence sales patterns in high-sugar products
Foodservice sales of sugar confectionery fall again
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
Ice Cream in Portugal
Ice cream sales continue to normalise after the impacts of the pandemic
Year-round consumption seen in ice cream, with an ongoing rise of plant-based options
Downsizing as a strategy to maintain prices and margins
Private labels expected to gain shares through ongoing innovation
“Healthier” options in ice cream expected
Sustainability trends also expected in ice cream – notably in packaging
Table 49 Sales of Ice Cream by Category: Volume 2018-2023
Table 50 Sales of Ice Cream by Category: Value 2018-2023
Table 51 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 52 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 54 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 55 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 56 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 61 Distribution of Ice Cream by Format: % Value 2018-2023
Table 62 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 63 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
Savoury Snacks in Portugal
Savoury snacks remain popular with consumers
Savoury snacks affected by inflationary pressures and raw ingredient shortages
Savoury snacks continues to attract innovation
Private labels tipped for more success in savoury snacks, while consumers save premium products for special occasions
Innovation crucial for differentiation in savoury snacks, from “healthier” variants to stronger flavours
Sustainability and efficiency are the focus for the near future
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 66 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 67 Sales of Savoury Snacks by Category: Value 2018-2023
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 72 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal
Sweet biscuits affected by shortages of raw ingredients
Private labels lead sweet biscuits, snack bars and fruit snacks
Promotional activities used to attract attention, due to low product innovation
Innovation needed as a driver of the category
Demand for “healthier” options in sweet biscuits
Sustainability will continue to be a key pillar of success
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 83 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 85 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 86 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 87 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 88 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 90 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 91 Distribution of Snack Bars by Format: % Value 2018-2023
Table 92 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028