Snacks in Serbia

Name: Snacks in Serbia
Brand: Euromonitor International
Price: 2450 USD

July 2023

USD 2,450

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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Serbia report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Snacks in Serbia?
Which are the leading brands in Snacks in Serbia?
How are products distributed in Snacks in Serbia?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Download Table of Contents

Snacks in Serbia

EXECUTIVE SUMMARY

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2018-2023

Table 2 Sales of Snacks by Category: Value 2018-2023

Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023

Table 4 Sales of Snacks by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Snacks: % Value 2019-2023

Table 6 LBN Brand Shares of Snacks: % Value 2020-2023

Table 7 Penetration of Private Label by Category: % Value 2018-2023

Table 8 Distribution of Snacks by Format: % Value 2018-2023

Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028

Table 10 Forecast Sales of Snacks by Category: Value 2023-2028

Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028

Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Serbia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Return to active, on-the-go lifestyles fuels demand for chocolate confectionery

Consumers pay more attention to discounts and promotions, as well as private label, in the context of high inflation

Despite the inflationary pressure, consumers remain loyal to their favourite brands

PROSPECTS AND OPPORTUNITIES

Stable growth expected, despite tough economic conditions, thanks to its status as an affordable indulgence

Discounts, promotions and limited editions will be a key feature of the category, as consumers remain price sensitive

Modernisation of retail landscape will favour shift towards discounters and convenience over small local grocers

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2023

Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023

Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023

Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023

Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023

Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028

Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028

Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028

Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Serbia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Slowdown in growth in 2023, as consumers look to other breath-refreshing alternatives

Wrigley has virtual monopoly on sales

Convenience and accessibility dictate distribution choices

PROSPECTS AND OPPORTUNITIES

More time spent outside the home will drive demand for gum, although growth potential will be limited by the popularity of other breath-freshening alternatives

Sugar-free gum will continue to lead sales

Wrigley will maintain its dominance, but smaller players will gain ground

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2018-2023

Table 26 Sales of Gum by Category: Value 2018-2023

Table 27 Sales of Gum by Category: % Volume Growth 2018-2023

Table 28 Sales of Gum by Category: % Value Growth 2018-2023

Table 29 NBO Company Shares of Gum: % Value 2019-2023

Table 30 LBN Brand Shares of Gum: % Value 2020-2023

Table 31 Distribution of Gum by Format: % Value 2018-2023

Table 32 Forecast Sales of Gum by Category: Volume 2023-2028

Table 33 Forecast Sales of Gum by Category: Value 2023-2028

Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028

Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Serbia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Sales benefit from increase in number of impulse buying occasions

Gummies lead in terms of sales and innovation

Leader Pionir continues to invest in new product launches

PROSPECTS AND OPPORTUNITIES

Growth will be restricted by competition from other snacking options

Healthier lifestyles will lead to widening availability of sugar-free alternatives

High levels of consumer price sensitivity will facilitate growth of private label offerings

CATEGORY DATA

Summary 3 Other Sugar Confectionery by Product Type: 2023

Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023

Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023

Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023

Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023

Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023

Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028

Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028

Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028

Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Serbia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Continued growth for take-home and impulse varieties in 2023

Healthier variants become more visible

Frikom maintains its lead, but private label has a growing presence

PROSPECTS AND OPPORTUNITIES

Trend towards busier lifestyles will lead to increase in number of impulse buying occasions

Health and wellness trend will grow in importance

Further growth for private label

CATEGORY DATA

Table 48 Sales of Ice Cream by Category: Volume 2018-2023

Table 49 Sales of Ice Cream by Category: Value 2018-2023

Table 50 Sales of Ice Cream by Category: % Volume Growth 2018-2023

Table 51 Sales of Ice Cream by Category: % Value Growth 2018-2023

Table 52 NBO Company Shares of Ice Cream: % Value 2019-2023

Table 53 LBN Brand Shares of Ice Cream: % Value 2020-2023

Table 54 Distribution of Ice Cream by Format: % Value 2018-2023

Table 55 Forecast Sales of Ice Cream by Category: Volume 2023-2028

Table 56 Forecast Sales of Ice Cream by Category: Value 2023-2028

Table 57 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028

Table 58 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Serbia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Busier lifestyles fuel growth in savoury snacks in 2023

Consumers become more price sensitive

PepsiCo remains committed to the development of healthier options

PROSPECTS AND OPPORTUNITIES

Lifestyle changes will impact positively on savoury snacks during the forecast period

Healthy options will gain traction

Retail modernisation augurs well for private label development

CATEGORY DATA

Summary 4 Other Savoury Snacks by Product Type: 2023

Table 59 Sales of Savoury Snacks by Category: Volume 2018-2023

Table 60 Sales of Savoury Snacks by Category: Value 2018-2023

Table 61 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 62 Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Table 63 NBO Company Shares of Savoury Snacks: % Value 2019-2023

Table 64 LBN Brand Shares of Savoury Snacks: % Value 2020-2023

Table 65 Distribution of Savoury Snacks by Format: % Value 2018-2023

Table 66 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028

Table 67 Forecast Sales of Savoury Snacks by Category: Value 2023-2028

Table 68 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028

Table 69 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Continued growth in 2023, with health-positioned products seeing greatest increase in demand

Plain biscuits continue to lead sales, thanks to their value-for-money positioning

Bambi retains its lead, with private label remaining underdeveloped

PROSPECTS AND OPPORTUNITIES

Health-orientated products to gain traction

Inflationary environment will continue to impact purchasing patterns

Innovations and modern retailing developments will widen consumer choice

CATEGORY DATA

Table 70 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 71 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 72 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 73 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Table 74 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023

Table 75 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023

Table 76 NBO Company Shares of Sweet Biscuits: % Value 2019-2023

Table 77 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023

Table 78 NBO Company Shares of Snack Bars: % Value 2019-2023

Table 79 LBN Brand Shares of Snack Bars: % Value 2020-2023

Table 80 NBO Company Shares of Fruit Snacks: % Value 2019-2023

Table 81 LBN Brand Shares of Fruit Snacks: % Value 2020-2023

Table 82 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023

Table 83 Distribution of Sweet Biscuits by Format: % Value 2018-2023

Table 84 Distribution of Snack Bars by Format: % Value 2018-2023

Table 85 Distribution of Fruit Snacks by Format: % Value 2018-2023

Table 86 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028

Table 87 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028

Table 88 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028

Table 89 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Snacks

- - Chocolate Pouches and Bags
  - Boxed Assortments
  - Chocolate with Toys
  - Countlines
  - Seasonal Chocolate
  - Tablets
  - Other Chocolate Confectionery
- - Bubble Gum
  - Chewing Gum
- - Boiled Sweets
  - Liquorice
  - Lollipops
  - Medicated Confectionery
  - - Power Mints
    - Standard Mints
  - Pastilles, Gummies, Jellies and Chews
  - Toffees, Caramels and Nougat
  - Other Sugar Confectionery
- Frozen Yoghurt
- - Single Portion Dairy Ice Cream
  - Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
- - - Bulk Dairy Ice Cream
    - Ice Cream Desserts
    - Multi-Pack Dairy Ice Cream
  - - Bulk Water Ice Cream
    - Multi-Pack Water Ice Cream
- Nuts, Seeds and Trail Mixes
- - Potato Chips
  - Tortilla Chips
  - Puffed Snacks
  - Rice Snacks
  - Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
- - Dried Fruit
  - Processed Fruit Snacks
- - Cereal Bars
  - Protein/Energy Bars
  - Fruit and Nut Bars
- - Chocolate Coated Biscuits
  - Cookies
  - Filled Biscuits
  - Plain Biscuits
  - Wafers

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This report originates from Passport, our Snacks research and analysis database.

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What's New

Snacks in Serbia

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

Overview:

The Snacks in Serbia report includes:

This report answers:

Snacks in Serbia

Snacks in 2023: The big picture

Key trends in 2023

Competitive landscape

Channel developments

What next for snacks?

DISCLAIMER

Chocolate Confectionery in Serbia

KEY DATA FINDINGS

Return to active, on-the-go lifestyles fuels demand for chocolate confectionery

Consumers pay more attention to discounts and promotions, as well as private label, in the context of high inflation

Despite the inflationary pressure, consumers remain loyal to their favourite brands

Stable growth expected, despite tough economic conditions, thanks to its status as an affordable indulgence

Discounts, promotions and limited editions will be a key feature of the category, as consumers remain price sensitive

Modernisation of retail landscape will favour shift towards discounters and convenience over small local grocers

Gum in Serbia

KEY DATA FINDINGS

Slowdown in growth in 2023, as consumers look to other breath-refreshing alternatives

Wrigley has virtual monopoly on sales

Convenience and accessibility dictate distribution choices

More time spent outside the home will drive demand for gum, although growth potential will be limited by the popularity of other breath-freshening alternatives

Sugar-free gum will continue to lead sales

Wrigley will maintain its dominance, but smaller players will gain ground

Sugar Confectionery in Serbia

KEY DATA FINDINGS

Sales benefit from increase in number of impulse buying occasions

Gummies lead in terms of sales and innovation

Leader Pionir continues to invest in new product launches

Growth will be restricted by competition from other snacking options

Healthier lifestyles will lead to widening availability of sugar-free alternatives

High levels of consumer price sensitivity will facilitate growth of private label offerings

Ice Cream in Serbia

KEY DATA FINDINGS

Continued growth for take-home and impulse varieties in 2023

Healthier variants become more visible

Frikom maintains its lead, but private label has a growing presence

Trend towards busier lifestyles will lead to increase in number of impulse buying occasions

Health and wellness trend will grow in importance

Further growth for private label

Savoury Snacks in Serbia

KEY DATA FINDINGS

Busier lifestyles fuel growth in savoury snacks in 2023

Consumers become more price sensitive

PepsiCo remains committed to the development of healthier options

Lifestyle changes will impact positively on savoury snacks during the forecast period

Healthy options will gain traction

Retail modernisation augurs well for private label development

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

KEY DATA FINDINGS

Continued growth in 2023, with health-positioned products seeing greatest increase in demand

Plain biscuits continue to lead sales, thanks to their value-for-money positioning

Bambi retains its lead, with private label remaining underdeveloped

Health-orientated products to gain traction

Inflationary environment will continue to impact purchasing patterns

Innovations and modern retailing developments will widen consumer choice

The following categories and subcategories are included:

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