Snacks in Turkey

Name: Snacks in Turkey
Brand: Euromonitor International
Price: 2450 USD

July 2023

USD 2,450

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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Turkey report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Snacks in Turkey?
Which are the leading brands in Snacks in Turkey?
How are products distributed in Snacks in Turkey?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Download Table of Contents

Snacks in Turkey

EXECUTIVE SUMMARY

Snacks in 2023: The big picture

Key trends in 2023

Competitive Landscape

Channel developments

What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2018-2023

Table 2 Sales of Snacks by Category: Value 2018-2023

Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023

Table 4 Sales of Snacks by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Snacks: % Value 2019-2023

Table 6 LBN Brand Shares of Snacks: % Value 2020-2023

Table 7 Penetration of Private Label by Category: % Value 2018-2023

Table 8 Distribution of Snacks by Format: % Value 2018-2023

Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028

Table 10 Forecast Sales of Snacks by Category: Value 2023-2028

Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028

Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Turkey

KEY DATA FINDINGS

2023 DEVELOPMENTS

Chocolate confectionery records retail volume growth during a period of lower inflation

Launches of new flavour sensations fuel growth on the landscape

Private label faces competition from known brands at affordable price points

PROSPECTS AND OPPORTUNITIES

New launches align with the rising trend of health and wellness

Premiumisation rises as consumers demand functional chocolate products

E-commerce expands, embracing small players and independent grocers

Summary 2 Other Chocolate Confectionery by Product Type: 2023

CATEGORY DATA

Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023

Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023

Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023

Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023

Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028

Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028

Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028

Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Turkey

KEY DATA FINDINGS

2023 DEVELOPMENTS

Following the outbreak of COVID-19, gum enters a phase of recovery

Sales of functional gum rise, offering consumers added benefits in addition to fresh breath

Perfetti Van Melle is set to take over the Mondelez gum brands

PROSPECTS AND OPPORTUNITIES

Gum growth is set to be positive, driven by new taste experiences

Innovation focuses on health and wellness trends, with natural ingredients

Opportunities for players to engage with the growing young population

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2018-2023

Table 26 Sales of Gum by Category: Value 2018-2023

Table 27 Sales of Gum by Category: % Volume Growth 2018-2023

Table 28 Sales of Gum by Category: % Value Growth 2018-2023

Table 29 Sales of Gum by Flavour: Rankings 2018-2023

Table 30 NBO Company Shares of Gum: % Value 2019-2023

Table 31 LBN Brand Shares of Gum: % Value 2020-2023

Table 32 Distribution of Gum by Format: % Value 2018-2023

Table 33 Forecast Sales of Gum by Category: Volume 2023-2028

Table 34 Forecast Sales of Gum by Category: Value 2023-2028

Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028

Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Turkey

KEY DATA FINDINGS

2023 DEVELOPMENTS

Seasonal gifting drives sales and growth

Medicated confectionery focuses its communication on the immune system

Other sugar confectionery grows thanks to the presence of helva

PROSPECTS AND OPPORTUNITIES

Jellies is set to show a higher growth rate as parents indulge their children with treats

Boiled candy growth is facing competition from chocolate confectionery

Other sugar confectionery drives growth as tourism rises

Summary 3 Other Sugar Confectionery by Product Type: 2023

CATEGORY DATA

Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023

Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023

Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023

Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023

Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023

Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028

Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028

Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028

Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Turkey

KEY DATA FINDINGS

2023 DEVELOPMENTS

Ice cream continues to see positive growth, driven by younger consumers

Multi-pack dairy ice cream is driven by increasing availability

Sales of bulk dairy ice cream benefits from premiumisation

PROSPECTS AND OPPORTUNITIES

New sophisticated launches enhance positive growth on the landscape

Functional ice cream will grow, with new plant-based options driving sales

E-commerce will expand, boosting ice cream consumption

CATEGORY DATA

Table 49 Sales of Ice Cream by Category: Volume 2018-2023

Table 50 Sales of Ice Cream by Category: Value 2018-2023

Table 51 Sales of Ice Cream by Category: % Volume Growth 2018-2023

Table 52 Sales of Ice Cream by Category: % Value Growth 2018-2023

Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023

Table 54 Sales of Impulse Ice Cream by Format: % Value 2018-2023

Table 55 NBO Company Shares of Ice Cream: % Value 2019-2023

Table 56 LBN Brand Shares of Ice Cream: % Value 2020-2023

Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023

Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023

Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023

Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023

Table 61 Distribution of Ice Cream by Format: % Value 2018-2023

Table 62 Forecast Sales of Ice Cream by Category: Volume 2023-2028

Table 63 Forecast Sales of Ice Cream by Category: Value 2023-2028

Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028

Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Turkey

KEY DATA FINDINGS

2023 DEVELOPMENTS

The harvest determines the prices of nuts in 2023

New brands fuel growth in puffed snacks, offering innovative ingredients

Home entertainment and home snacking drives retail volume growth

PROSPECTS AND OPPORTUNITIES

Healthy launches promise growth, aligning with consumers growing demands

Private label products increase share as sophistication rises

Bread chips pose potential for new product development

CATEGORY DATA

Table 66 Sales of Savoury Snacks by Category: Volume 2018-2023

Table 67 Sales of Savoury Snacks by Category: Value 2018-2023

Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 69 Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Table 70 NBO Company Shares of Savoury Snacks: % Value 2019-2023

Table 71 LBN Brand Shares of Savoury Snacks: % Value 2020-2023

Table 72 Distribution of Savoury Snacks by Format: % Value 2018-2023

Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028

Table 74 Forecast Sales of Savoury Snacks by Category: Value 2023-2028

Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028

Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey

KEY DATA FINDINGS

2023 DEVELOPMENTS

Increasing snacking occasions in the home enhances growth in 2023

Snack bars continue to drive growth, aligning with the rising health and wellness trend

The healthy snacking trend drives sales of dried fruit

PROSPECTS AND OPPORTUNITIES

Innovative product launches sustain growth on the landscape

New snack bar launches will focus on adding value with functionality

Processed fruit snacks and cereal bars expand over the forecast period

CATEGORY DATA

Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023

Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023

Table 83 NBO Company Shares of Sweet Biscuits: % Value 2019-2023

Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023

Table 85 NBO Company Shares of Snack Bars: % Value 2019-2023

Table 86 LBN Brand Shares of Snack Bars: % Value 2020-2023

Table 87 NBO Company Shares of Fruit Snacks: % Value 2019-2023

Table 88 LBN Brand Shares of Fruit Snacks: % Value 2020-2023

Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023

Table 90 Distribution of Sweet Biscuits by Format: % Value 2018-2023

Table 91 Distribution of Snack Bars by Format: % Value 2018-2023

Table 92 Distribution of Fruit Snacks by Format: % Value 2018-2023

Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028

Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028

Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028

Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Snacks

- - Chocolate Pouches and Bags
  - Boxed Assortments
  - Chocolate with Toys
  - Countlines
  - Seasonal Chocolate
  - Tablets
  - Other Chocolate Confectionery
- - Bubble Gum
  - Chewing Gum
- - Boiled Sweets
  - Liquorice
  - Lollipops
  - Medicated Confectionery
  - - Power Mints
    - Standard Mints
  - Pastilles, Gummies, Jellies and Chews
  - Toffees, Caramels and Nougat
  - Other Sugar Confectionery
- Frozen Yoghurt
- - Single Portion Dairy Ice Cream
  - Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
- - - Bulk Dairy Ice Cream
    - Ice Cream Desserts
    - Multi-Pack Dairy Ice Cream
  - - Bulk Water Ice Cream
    - Multi-Pack Water Ice Cream
- Nuts, Seeds and Trail Mixes
- - Potato Chips
  - Tortilla Chips
  - Puffed Snacks
  - Rice Snacks
  - Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
- - Dried Fruit
  - Processed Fruit Snacks
- - Cereal Bars
  - Protein/Energy Bars
  - Fruit and Nut Bars
- - Chocolate Coated Biscuits
  - Cookies
  - Filled Biscuits
  - Plain Biscuits
  - Wafers

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This report originates from Passport, our Snacks research and analysis database.

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What's New

Snacks in Turkey

Snacks in 2023: The big picture

Key trends in 2023

Competitive Landscape

Channel developments

What next for snacks?

Overview:

The Snacks in Turkey report includes:

This report answers:

Snacks in Turkey

Snacks in 2023: The big picture

Key trends in 2023

Competitive Landscape

Channel developments

What next for snacks?

DISCLAIMER

Chocolate Confectionery in Turkey

KEY DATA FINDINGS

Chocolate confectionery records retail volume growth during a period of lower inflation

Launches of new flavour sensations fuel growth on the landscape

Private label faces competition from known brands at affordable price points

New launches align with the rising trend of health and wellness

Premiumisation rises as consumers demand functional chocolate products

E-commerce expands, embracing small players and independent grocers

Gum in Turkey

KEY DATA FINDINGS

Following the outbreak of COVID-19, gum enters a phase of recovery

Sales of functional gum rise, offering consumers added benefits in addition to fresh breath

Perfetti Van Melle is set to take over the Mondelez gum brands

Gum growth is set to be positive, driven by new taste experiences

Innovation focuses on health and wellness trends, with natural ingredients

Opportunities for players to engage with the growing young population

Sugar Confectionery in Turkey

KEY DATA FINDINGS

Seasonal gifting drives sales and growth

Medicated confectionery focuses its communication on the immune system

Other sugar confectionery grows thanks to the presence of helva

Jellies is set to show a higher growth rate as parents indulge their children with treats

Boiled candy growth is facing competition from chocolate confectionery

Other sugar confectionery drives growth as tourism rises

Ice Cream in Turkey

KEY DATA FINDINGS

Ice cream continues to see positive growth, driven by younger consumers

Multi-pack dairy ice cream is driven by increasing availability

Sales of bulk dairy ice cream benefits from premiumisation

New sophisticated launches enhance positive growth on the landscape

Functional ice cream will grow, with new plant-based options driving sales

E-commerce will expand, boosting ice cream consumption

Savoury Snacks in Turkey

KEY DATA FINDINGS

The harvest determines the prices of nuts in 2023

New brands fuel growth in puffed snacks, offering innovative ingredients

Home entertainment and home snacking drives retail volume growth

Healthy launches promise growth, aligning with consumers growing demands

Private label products increase share as sophistication rises

Bread chips pose potential for new product development

Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey

KEY DATA FINDINGS

Increasing snacking occasions in the home enhances growth in 2023

Snack bars continue to drive growth, aligning with the rising health and wellness trend

The healthy snacking trend drives sales of dried fruit

Innovative product launches sustain growth on the landscape

New snack bar launches will focus on adding value with functionality

Processed fruit snacks and cereal bars expand over the forecast period

The following categories and subcategories are included:

Recommended Reports

Savoury Snacks in Turkey

Chocolate Confectionery in Turkey

Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey

Why buy this report?

NEW REPORT GUARANTEE

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