The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies businesses should invest in to stay relevant, to build on existing brand equity and to create future resilience.
This report comes in PPT.
Digital living is now key to the customer journey in all industries. Asian consumers are becoming familiar with advanced holistic high-tech platforms, super app ecosystems and enhanced last-mile delivery solutions to create easier, smarter lives.
Demand for wellness has been boosted by COVID-19, with consumers increasingly looking for functions enhancing physical and mental wellbeing. Demand for wellness will keep evolving as consumers adopt the “holistic health and wellness” concept.
COVID-19 has driven the evolution of sustainability beyond environmental concerns towards a more holistic approach. Consumers will expect brands to play a greater role in protecting the health and wellbeing of their workforce while also helping local communities and the planet.
Consumers enjoy an increase in daily at-home occasions. Products and services with the added value of making consumers’ lives easier, better and safer will continue to win consumers’ preference.
Home isolation and pent-up demand for out-of-home experiences is expected to result in lower expenditure on products in a post-pandemic world. Therefore, enhanced consumer engagement and novel experiences are vital for businesses to capture consumer attention and spending.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!