As the year comes to an end, this report captures the evolution of the sentiment, preparedness, impact, reaction and future measures taken by businesses during 2020 in response to the Coronavirus (COVID-19) pandemic, while also looks ahead to predict consumers’ shifts in behaviour using insights from professionals working in companies spanning industries and geographies.
This report comes in PPT.
With COVID-19 cases and deaths still on the rise, disruption in the economy, lifestyles and businesses continues to be inevitable in 2021 with businesses raising the bar on health and safety precautions and protocols.
The economic recession is expected to increase unemployment, increasing economic and social inequalities and reducing consumers' spending , with government extending support measures to boost the recovery.
Online retailers and businesses offering flexible and remote working will navigate the storm better, with digital innovation playing a key role to address new consumers’ needs as we slowly approach a new normal.
Purpose, transparency and automation will be essential to regain trust, improve efficiencies and maximise profits while minimising negative social and environmental impacts.
Looking ahead, e-commerce, digitalisation, working from home and the higher attention paid to social issues are here to stay.
Businesses expect effects of the COVID-19 crisis to be felt in the longer term.
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