In response to the high levels of sodium consumption in Thailand that exceed recommendations by the World Health Organization, the government and various health organisations are collaborating to reduce salt intake by 30% by 2025. Players producing products traditionally high in sodium, such as instant noodles, various chilled foods, and snacks are encouraged to reformulate their recipes to offer healthier options to align with government policies.
Artificial and processed foods are generally seen as more harmful. This will result in increasing sales of natural cooking ingredients and meals in the coming years, as consumers try to adopt healthier lifestyles and prevent long-term illness.
Vegan and plant-based alternatives, specific diets, and food that can be tolerated by those who might otherwise not be able to will see rising popularity, as consumers seek to look after their own bodies, and show increasing concern over animal welfare and the environment. As such, meat free, which is a dietary and free from type of health and wellness attribute, is expected to see rising demand over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Cooking Ingredients and Meals industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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